TouchDown Marketing teams up Couples Resorts with Habitat
Couples Resorts, the couples-only resort operators, were looking for a strong brand partner that could provide coverage across the UK in order to raise awareness of their resorts and drive bookings. TouchDown – The Brand Dating Agency has linked Couples Resorts with Habitat.
Couples Resorts, the couples-only resort operators, were looking for a strong brand partner that could provide coverage across the UK in order to raise awareness of their resorts and drive bookings. TouchDown – The Brand Dating Agency has linked Couples Resorts with Habitat, to coincide with their new burst of marketing activity, with a competition going live in September, offering the chance to win a Caribbean holiday.
“We’re delighted to be working with Habitat,’ said Jane Bolton of Couples Resorts. ‘We are keen to show UK customers what our resorts have to offer, and are confident that this will raise awareness and drive bookings.”
Couples Resorts are offering Habitat customers the opportunity to win an all-inclusive couples’ holiday to the Caribbean. The winning couple will enjoy a week of luxury at a unique boutique-style Couples Resort, in the stunning surroundings of Jamaica.
The competition is being promoted in a page advertorial in the autumn issue of Habitat’s new Love Your Home magazine, which will direct readers to the competition page on Habitat’s website. 115,000 issues of the magazine were distributed with The Sunday Times, and another 30,000 are being distributed throughout Habitat stores, with 250,000 copies altogether going out across the UK. The competition is also being promoted via e-newsletters to Habitat’s database of 500,000 customers.
“We were delighted to be approached by TouchDown, The Brand Agency,” said Ruth Drury, Head of Marketing at Habitat. “Their proposal with Couples Resorts offers our customers a fantastic luxury holiday prize, and enables us to communicate an exclusive follow up to our customers.”
Couples Resorts proudly owns and operates four luxury all-inclusive, adult-only, couples-only resorts on the beautiful island of Jamaica. Each Couples Resort property is an unsurpassed model of the all-inclusive concept. Bold design elements and local inspiration create a laid-back natural setting infused with an authentic Caribbean spirit. For over 30 years (as founded this concept in 1978), Couples Resorts has delighted guests with outstanding service, exceptional dining and unparalleled value-added experiences. Couples Resorts do not consider themselves part of the mass-market; rather a boutique-style collection of unique resorts in the premium all-inclusive category. They are driven to provide the highest quality product with the most inclusions, all at a competitive price.
Since 1964, Habitat has been challenging the way we think about our living space. Terence Conran created a revolutionary concept, offering ‘young moderns’ a democratic ideal of contemporary design at affordable prices. Shopping as entertainment, furniture and home accessories from all over the world, mixing the love of one’s home with the joy of colour, food, art and all the good things in life. Habitat as a brand has flourished and evolved with collections that mirror the changing fashions and lifestyles of its customers. Good quality and design mean the world at Habitat. Their passion for creating beautiful, functional products inspires their ever evolving contemporary and iconic ranges. Today the Habitat group is truly a global business with 3 stores in the UK, 27 stores in France, 5 stores in Spain and 5 stores in Germany, in addition to a large distribution network of retail partners.
Paul Johnson
Loop PR
www.loop-pr.co.uk
01252 725 346
TouchDown leads the market in brand partnerships with its BrandMine™ service.
This unique facility helps clients across UK and European markets reach new audiences through cooperation with other brands – at a fraction of the cost it would take to do it independently.
‘There are a huge number of businesses whose customer demographics cross over. We help these companies work together with each other to both enhance their own offering and get across to new customers in the heart of their target market,’ says Touchdown founder Gavan Stewart.
The company’s unparalleled in-house database, BrandMine™, contains most of the UK and Europe’s top brands. All have registered with TouchDown to work with other companies and organisations.
Using this database, TouchDown matches the customer profiles of brands (‘brand dating’) allowing them to tap in to each other’s customer base. It can help increase awareness of a particular brand, deliver more sales – and even change the perception of a brand – by linking it with others. Over the past year there have been successful links between holiday companies and high street retailers, airlines with football clubs, financial services companies with restaurant chains and even stationery brands to software producers.
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