Park Resorts finds a sole-mate
It was a case of best foot forward when Park Resorts, one of the UK’s largest Holiday Park operators, were looking to build their exposure and increase the number of holidaymakers visiting their Parks this season! TouchDown the Brand-Dating Agency™ has put them in touch with Brantano (UK) Ltd, a mid-market destination for shoes for all the family, to become partners in a joint promotional venture happening between July and September this year. ‘We’re delighted to be working with Brantano Footwear this season,’ said Rachel Elliott, Brand Manager of Park Resorts. ‘More and more families are recognising what a great deal a UK holiday with Park Resorts is, so the partnership with Brantano is perfect as we are both targeting the family market.” Park Resorts are offering Brantano’s customers the opportunity to win a family holiday plus great savings on holidays and short breaks through Brantano’s Back to School campaign. Brantano will have point-of-sale posters featuring the offer in its 150 stores and is providing a back-page promotion within its Back to School campaign. The Park Resorts offer will feature prominently on leaflets and brochure material. “We were delighted to be approached by TouchDown, The Brand Agency,” said Karen Staton, Retail and Marketing Director at Brantano Footwear. “Their proposal with Park Resorts considered both the match of our target audience as well as our strategic goals. We are excited about the partnership campaign to promote our Back To School event. Park Resorts are offering customers the chance to win 1 of 3 fabulous holidays as well as savings of up to 25% off a 2010 holiday ”. With 39 Holiday Parks in great UK coastal locations, and with short breaks starting from just £79 per holiday home and full weeks from just £119 per holiday home, many prices held for 2010 and FREE facilities and entertainment, Park Resorts is a great choice for an affordable UK holiday this year. The best thing about Park Resorts is that holidaymakers have the freedom to choose how to spend their time - whether they are looking for peace and relaxation, blue-flag beaches, a base for exploring the coast or a holiday packed with activities for all the family on the Park. Many of the parks are close to Blue Flag beaches. These beaches have earned the title through strict criteria – superb water quality, environmental management and safety Park Resorts offer a wide range of accommodation, from Signature Lodges & caravans to chalets, which suit all budgets and sizes of family. Whichever grade is chosen, they all include a colour TV, free bed linen and free gas and electricity. . The Belgian Brantano footwear retail chain began business in the UK in 1998 with 47 Shoe City Stores. Now there are 150 stores operated by Brantano (UK) Ltd. The company recently launched a nationwide advertising campaign to help change the public's perception from a discount warehouse to an affordable, shoe megastore offering a higher level of fashion. Products are developed by the company’s professional in-house buying team to offer the latest styles using top quality materials at affordable prices for all the family. Brantano has recently stocked more fashionable and affordable brands of shoes to better meet customers’ needs and tastes. TouchDown - The Brand Dating Agency™ TouchDown leads the market in brand partnerships with its BrandMine™ service. This unique facility helps clients across UK and European markets reach new audiences through cooperation with other brands – at a fraction of the cost it would take to do it independently. ‘There are a huge number of businesses whose customer demographics cross over. We help these companies work together with each other to both enhance their own offering and get across to new customers in the heart of their target market,’ says Touchdown founder Gavan Stewart. The company’s unparalleled in-house database, BrandMine™, contains most of the UK and Europe’s top brands. All have registered with TouchDown to work with other companies and organisations. Using this database, TouchDown matches the customer profiles of brands (‘brand dating’) allowing them to tap in to each other’s customer base. It can help increase awareness of a particular brand, deliver more sales – and even change the perception of a brand – by linking it with others. Over the past year there have been successful links between holiday companies and high street retailers, airlines with football clubs, financial services companies with restaurant chains and even stationery brands to software producers.
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