Teletext Holidays Join LeapFrog Toys in Joint Marketing Venture Brokered By TouchDown Marketing
Teletext Holidays has announced that it is partnering with one of the leading UK toy manufacturers. TouchDown the Brand-Dating Agency™ has put it in touch with LeapFrog Toys UK for a joint promotional venture happening between July and October this year. To promote the new Leapster Explorer, LeapFrog’s extraordinary new learning experience, Teletext Holidays is offering LeapFrog customers the opportunity to win an adventurous family explorer holiday. The campaign will kick off with a Teletext Holidays newsletter to their database of 500,000 customers and exposure on www.teletextholidays.co.uk. During the promotional period, there will be point of sale exposure and activity through in-store demonstrators in the 75 Toys R Us stores nationwide. In addition, the competition will be promoted online on the Toys R Us website and in emails to their database of 250,000. Mark Bloxham, marketing director for Teletext Holidays, said: “Families are an important market for us so the partnership with LeapFrog is a perfect fit as it will give us national exposure to parents with young children.” “We were delighted to be approached by TouchDown, The Brand Agency,” said Claire Cattanach at LeapFrog. “It’s proposal with Teletext Holidays considered both the match of our target audience as well as our strategic goals. We are excited to be able to offer our customers a high value holiday prize whilst increasing our brand exposure”. LeapFrog Enterprises, is a leading designer, developer, and marketer of innovative, technology-based learning products and related proprietary content, dedicated to making learning effective and engaging for all ages, at home and in schools, around the world. LeapFrog has developed a family of learning platforms that come to life with more than 100 interactive software titles, covering important subjects such as phonics, reading, writing, maths, music, geography, social studies, spelling, vocabulary, and science. In addition, the company has created more than 35 stand-alone educational products for children from birth to 16 years. Their latest product, the Leapster Explorer™, is an extraordinary learning experience that encourages children to discover something new every day with endless ways to play and learn—from games, e-Books, videos, and online play to customisable learning skills and more. Teletext Holidays is the original travel expert that pioneered the last minute holiday concept. It can be found on Freeview 101 and online at www.teletextholidays.co.uk, which is one of the top 10 travel websites in the UK. Teletext Holidays is the only travel comparison website that checks and vets all of its suppliers and holidays constantly.
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