Loopia acquires Binero Group’s mass hosting business to further strengthen its leading position in the Swedish market

Loopia has signed an agreement with Binero Group AB (publ.) to acquire its web hosting business in Sweden and Germany. The business provides web hosting and domain registrations to small and medium sized companies and consumers and will be carved out in a transaction expected to close on August 31, 2019. For Loopia, this is another step towards having the scale to provide an even better user experience for our many customers.

The business that Loopia is acquiring offers web hosting and domain registration to small and medium size enterprises and consumers in a subscription model. The customer base and services fit well into the Loopia Group and the combined team will join forces to pursue Loopia’s ambition to deliver a superior user experience, technological innovations and outstanding local support to our customers. The purchase price was approximately SEK 380 million.

– We are excited to welcome employees and customers alike into the Loopia Group. Combined, we will be a clear leader in Sweden and stronger in Germany. This strengthens our capacity to invest in creating the best user experience for our many customers, says Sara Laurell, CEO of Loopia Group.

Loopia Group is an innovative European web services and hosting business with operations in Sweden, in Central Eastern Europe, and across Western Europe. This is a milestone in Loopia Group’s growth journey and follows the acquisitions of .SE Direkt with 116,000 domains in Sweden on February 12, 2019 and of WebSupport - the #1 provider in Slovakia - on March 31, 2019.

Since June 2018, Loopia Group has been owned by Axcel, a Nordic private equity firm focusing on mid-market companies. ABG Sundal Collier acted as exclusive financial adviser in the transaction.

For more information, please contact:
Sara Laurell, CEO Loopia Group, +46 72 708 4848, sara.laurell@loopiagroup.com

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