VMLS technology to power market leading telco loyalty program

This week at Gitex, Visa and E& - (etisalat and) announced their new extended cooperation utilizing Visa VMLS (Visa Merchant Loyalty Solutions) SaaS technology suite. 
The technology behind VMLS is provided by Danish SaaS company, Loyal Solutions.

E& announcement at Gitex:

We are excited to announce our partnership with Visa to launch Smiles Card-Linked Offers via the Visa Merchant Loyalty System (VMLS).
Customers can now earn Smiles points when they use linked payment cards at partner merchants. This partnership also helps brands drive footfall and transactions by rewarding their customers with Smiles points.

" At Loyal Solutions, we are proud that VMLS has been selected by E& for the market leading Smiles program. It is so gratifying and motivating for all of us at Loyal Solutions to see VMLS technology enabling payment/card-linked loyalty programs in such a wide variety of industries.
A big thank you to the Visa Cemea team for bringing this to life” states Peter Kisbye, CEO at Loyal Solutions

Want to learn about what VMLS can do for you? : Click here

About E& (Etisalat)

Since 1976, we have pioneered new technologies and brought these to new people and new places. First as the Emirates’ telephone company, today as the global technology group, e&.
Learn more:  https://www.eand.com/en/who-we-are.html
 

For further information about the Company, please contact
Peter Kisbye, CEO
Phone: +45 21 28 69 60
E-mail: pki@loyalsolutions.eu
Website: www.loyalsolutions.eu

Loyal Solutions was set up with the sole purpose of disrupting the loyalty industry with new technology, new transparent concepts and a 100% focus on the end customer.
Loyal Solutions has become a leading global provider of loyalty concepts, solutions, and SaaS technology for selected industries and clients. Our proprietary technology and global private SaaS cloud solutions are state of the art and market leading. We also offer clients full outsourcing options, making implementation of a full program seamless and easy.
We have our HQ in Copenhagen an IT hub in Johannesburg, South Africa and are represented in Stockholm, Dubai, San Francisco, and Sydney.