Lulu Introduces New Child-Focused Brand to Nurture Creativity, Strengthen Literacy and Build Self-Esteem
Lulu Jr.™ to showcase Illustory® and My Comic Book® at 111th annual Toy Fair in New York CityLulu, the pioneer in independent publishing, today announced its entrance into the children’s activity industry with the launch of Lulu Jr.™ The new brand encompasses children’s books, custom wall art and the award-winning book-making kits now exclusively offered by Lulu – Illustory® and My Comic Book® . The launch uniquely positions Lulu to support and empower authors of all ages to inspire, inform and entertain. Lulu will be showcasing Illustory, My Comic Book and