Seventy Agency, a Company Within Lyvia Group, Creates Visuals Concepts for Global Samsung Product Launches
September 23, 2024 - Stockholm, Sweden: Seventy Agency is expanding its global reach through a strategic collaboration with the tech giant Samsung. In the spring of 2024, the agency entered a key partnership with Samsung’s headquarters in Suwon, South Korea, marking a significant milestone in their international efforts.
The first results of this collaboration have now been unveiled, with Seventy Agency playing a crucial role in crafting the creative and visual concepts for two major Samsung product launches: the Galaxy Book4 Edge and the Galaxy Ring. These visuals form the core of Samsung’s global campaigns, bringing fresh, impactful designs to the forefront of the tech giant’s marketing strategy.
Seventy’s approach to the design reflects Samsung’s minimalist aesthetic while emphasizing each product's unique features. The creative direction is highly versatile, adaptable across multiple channels including digital campaigns, in-store displays, and high-profile global events, ensuring a seamless brand experience for consumers.
Anna Zhigalova, Client Lead at Seventy Agency, shared her thoughts on the collaboration:
"Working alongside Samsung’s innovative team in Suwon was an incredible experience. They challenged us to think beyond traditional tech marketing and explore creative avenues that truly reflect the groundbreaking nature of the Galaxy brand. The result not only showcases the product’s capabilities but also connects with consumers on an emotional level, encouraging them to embrace the future with confidence.”
The key visuals created by Seventy Agency will be seen across a wide spectrum of platforms, from global advertising campaigns and online media to in-store displays worldwide, enhancing Samsung’s brand presence and strengthening its connection with consumers across the globe.
About Seventy Agency
Seventy Agency is a brand agency that helps companies clarify, expand, differentiate, and engage. They create international brand and business design using tech, creativity, and market understanding to help businesses unlock sustainable growth.
Read more about Seventy Agency here: https://www.seventyagency.com/
About Lyvia Group
Lyvia is a European partner offering business-critical software and services. We develop and deliver software solutions and services that drive mission-critical functions throughout the entire value chain. We help our customers increase their operational efficiency, drive profitability, and generate growth, as well as remain competitive in an ever-evolving digital landscape.
Read more about Lyvia Group here: https://lyviagroup.com/
