M.O.B.A. launches additional community brand
M.O.B.A. Network via the subsidiary CriticalClick Network has launched the new community brand Forzafire.com. The new brand is aimed at the gaming genre "iRacing", which is a large genre that is seeing significant growth. Forzafire targets the player community around the game Forza Horizon 5, a racing game on the Xbox console that has a large number of players and a large and dedicated content creator network that is active on YouTube, Twitch, TikTok and other major channels.
Forzafire lets players create their best configurations for the car models in the game and share them with other players, i.e. user-generated content which is the cornerstone of M.O.B.A.'s model.
The launch of Forzafire.com is part of M.O.B.A's strategy to establish itself in additional major gaming categories to create communities for more players worldwide. M.O.B.A's exposure to players has been mainly towards large PC games (League of Legends, DOTA2 etc.) but with the launch of new brands we can also target game categories on console and mobile as well as player categories and demographics we have not reached before. M.O.B.A. will continue to launch new brands in more gaming categories in 2022.
Björn Mannerqvist, VD
FNCA Sweden AB | +46(0)8-528 00 399| firstname.lastname@example.org
M.O.B.A Network AB acquires, develops and operates gaming communities for the global gaming market. The company owns one of the world's largest networks in gaming communities, with 20 web-based global brands and the YouTube network Union For Gamers (UFG) with over 1,000 content creators. The company's business areas consist of advertising sales on the company's communities and video sales via the YouTube network.