M.O.B.A. Network AB intensifies investment into in-game advertising
M.O.B.A. Network has taken the strategic decision to increase its investment in projects regarding in-game advertising. The decision is a consequence of the strong growth of the in-game app Porofessor and an external market analysis.
As previously communicated, a new in-game app and website for the game Valorant is under development to be released and incorporated into the portfolio during the first half of 2024. Additional in-game apps will follow this release.
“We have focused our organization on efficiently developing and launching new in-game apps, and I expect at least one additional new in-game app, besides Valorant, during H1 2024. We are excited to harness the power of in-game advertising, opening up new avenues for engagement and growth.”, says Björn Mannerqvist.
The decision is based on learnings from the success of M.O.B.A. Network’s in-game app Porofessor, with over 12M downloads, making it the second largest app on Overwolf; the leading platform for in-game creators and User Generated Content (UGC) and market analysis, primarily he recently released State of UGC 2024 report by the world-renowned game industry consultancy Naavik. The report has spotlighted the exponential growth and transformative potential of in-game advertising & UGC. M.O.B.A. Network’s partner Overwolf, a central figure in this evolution, has made remarkable contributions, injecting $201M into the developer payout pool, showcasing a staggering 26% growth year-on-year. M.O.B.A. recognizes the immense potential and aligns its strategic vision with these industry advancements.
A strategic partnership for mutual growth
The collaboration with Overwolf plays a significant role in M.O.B.A. Network’s journey, aligning with our vision of innovating and embracing the dynamic world of in-game and community services and monetization. By partnering with Overwolf, M.O.B.A. Network taps into a vibrant ecosystem of over 165,000 creators, harnessing their creativity and passion for game development.
Stockholm 2024-01-26
Björn Mannerqvist, CEO
Mail: info@wearemoba.com
Web: https://wearemoba.com
Certified Adviser - FNCA Sweden AB
M.O.B.A Network AB acquires, develops and operates gaming communities for the global gaming market. The company owns one of the world's largest networks in gaming communities, with 20 web-based global brands and the YouTube network Union For Gamers (UFG) with over 1,000 content creators. The company's business areas consist of advertising sales on the company's communities and video sales via the YouTube network.