M.O.B.A. Network is broadening the offer and launches a new company, Creator1
M.O.B.A. Network is proceeding with its growth strategy and has created a new, attractive offer for content creators within gaming and e-sports. The new offer – Creator1 – will also provide significant synergies with the business area M.O.B.A. Services and Magic Find, which was acquired in May 2021.
With the new offer, M.O.B.A. Network will meet the growing demand for so called influencer-marketing through content creators in marketing campaigns. Influencer-marketing has grown considerably during the last few years, among other things, due to its capacity to reach audiences on important platforms such as YouTube, Twitch, and Facebook.
The new company Creator1 simplifies the administration and increases the proceeds for affiliated content creators by taking care of external companies’ requests and the organization of campaigns and promotions. By using Creator1’s services, content creators will be able to entirely focus on creating and delivering high quality content to their audiences.
In the middle of May 2021 M.O.B.A. Network acquired the American company Magic Find which, amongst other things, is a leading actor in streaming of games on YouTube. With this transformative acquisition, M.O.B.A. Network moved into the vertical streaming.
Magic Find is also in charge of the leading Content Creator-network, Union For Gamers (UFG), which has more than 1,000 affiliated content creators and exceeded 20 billion views on YouTube in 2020. Creator1 will direct its offer to the UFG-network, thereby giving their content creators access to new channels, effective services, and larger revenue sources.
Creator1 will also work closely with the business area M.O.B.A. Services, which develops partnerships, brand integrations, and sponsorships. By taking advantage of M.O.B.A. Services sales infrastructure, the UFG-network can quickly increase access to potential customers and sponsors. M.O.B.A. Services will also broaden its offering by the ability to offer access to the most highly sought-after platforms such as YouTube, Twitch, Facebook, and Twitter.
David Ram, CEO of Magic Find, is also the CEO of Creator1 and Creator1 is managed by Magic Find.
”M.O.B.A. Network has quickly created a significant position within influencer-marketing through the content creators we have at our disposal within gaming and e-sports, two globally big and strongly growing areas”, says Björn Mannerqvist, CEO of M.O.B.A. Network. “With Creator1 and the acquisition of Magic Find we have also created new revenue streams which complement our market leading communities within gaming. We have demonstrated that M.O.B.A. Network continues to purposefully deliver on it’s effective growth strategy.”
Read more about Creator1 at Creator1.com.