‘New super-serum with tamarind and three different hyaluronic acids’
‘Pure magic in a bottle!’
That’s how Mette Picaut, the founder of the highly acclaimed M Picaut Swedish Skincare range, describes her new super-serum, Hydra Miracle Serum. The serum provides maximum rehydration and has a unique combination of three different hyaluronic acids for achieving optimal effect.
Hyaluronic acids have been called the skincare ingredient of the future on account of their capacity for locking in 1,000 times their own weight in moisture. Whilst most beauty products on the market use a single form of hyaluronic acid, the new Hydra Miracle Serum from M Picaut combines no less than three different types for optimal effect on the skin.
‘This is of course a much more expensive method of production, but it gives the best possible results in terms of maximising the serum’s effect,’ says Mette Picaut.
The first hyaluronic acid binds moisture, locking it into the skin. The second is extracted from the tamarind and forms a protective film on top of the skin, reducing wrinkles and increasing the skin’s elasticity. The third, known as the ‘latest generation hyaluronic acid’, provides intensive rehydration, so-called skin ‘replumping’, as well as a firming effect.
‘This last hyaluronic acid is really amazing. The secret lies in a specific sugar molecule needed by our cells if they are to produce the acid themselves. It exists naturally in the skin, but disappears with age. At a laboratory in Switzerland they’ve discovered that feeding the skin with these sugar molecules can give acid production that initial kick and then increase it, resulting in smoother, better-hydrated and younger-looking skin,’ says Mette Picaut.
Other exciting ingredients in Hydra Miracle Serum are tamarind extracts, algae and sea buckthorn, which, when combined, protect the skin from UV-induced damage and pollution, as well as giving the skin lustre and freshness both externally and from within.
‘Our new serum doesn’t just give the skin all the extra moisture it needs but also lifts it, giving it firmness,’ says Mette Picaut, who regards Hydra Miracle Serum as a sister product to the highly acclaimed star performer Precious Oil, which is already part of her skincare range.
‘If you use these two serums together you get an amazing effect. Hydra Miracle Serum is full of rehydrating ingredients, whilst Precious Oil is full of nourishing fatty acids and lipids. In combination, they’re a real power duo for the skin,’ says Mette Picaut.
Hydra Miracle Serum contains approved organic ingredients and is free from any added fragrances, emulsifiers, mineral oils or parabens. It will be released in August 2015 and available for purchase from selected web shops, as well as authorised skin therapists and spas. The recommended retail price is SEK 699.
M Picaut Press Room
For further information, please contact
Mette Picaut, founder and CEO, +46 709 741 873, firstname.lastname@example.org
M Picaut Swedish Skincare have a range of effective products, which, in terms of winning awards, is one of Sweden’s most successful. Every product brings together the best from a number of different worlds. These ingredients have a documented anti-aging effect, combined with the purest elements nature can offer. Behind the innovative M Picaut skincare range is Mette Picaut, who worked as a model for over 20 years all over the world. www.mettepicaut.se/en