M studio Executes: Liquitex and Winsor & Newton

Working with ColArt Americas, the M studio team got to call on two of our strengths: our knowledge of the consumer goods industry and our professional and personal ties to the art world. Our agency developed a platform to showcase ColArt’s leading fine art materials brands, Liquitex, Winsor & Newton, and Conté à Paris, to a global audience of art enthusiasts. 

GOAL

When working with businesses in the consumer goods industry, especially visual and creative brands, getting product in people’s hands is vital in order to engage audiences. M studio’s goal was to connect with ColArt audiences, enthusiasts, and prospectives to support experiential activations and consumer-based endorsements of the product lines.

Strategy

· Initiate and execute the company’s first ever Brand Ambassador campaign

Tactics

Public Relations / Strategic Partnerships / Video & Photo Production / Social Media Product Endorsements

Result

· Partnerships with 10 Brand Ambassadors over two years across three major brands

Strategy

· Launch product globally

Tactics

Influencer Identification / Product Seeding / Public Relations / Strategic Partnerships / Artist Sponsorships

Result

· Partnerships with influential artists across various fields, including fashion design, sculpture, and illustration· 31 press placements and 20,588,986 media impressions

Strategy

· Position ColArt Americas as innovators within the fine art materials industry through traditional public relations and media outreach

Tactics

Media Outreach / Expert Positioning / Press Release Development & Distribution / Messaging Development / Editorial Strategy

Result

· Editorial placements in publications including Harper’s Bazaar, The Huffington Post, and Juxtapoz Magazine, generating 114,420,801 media impressions, equating to$320,378,242 publicity value

Click here to see our work for ColArt Americas.