M studio Executes: Simple Shoes

GOAL

Relaunching a preexisting brand with strong ties to the ‘90s in a vastly more digitized age, we set out to initiate excitement and demand for the new Simple product line leading up to and following the launch of the company’s new e-commerce platform.

Strategy

Implement crowdfunding campaign to generate excitement and buzz around the brand’s comeback

Tactics

Design / Video Production / Content Creation / Public Relations / Social Media

Result

Donations received from 1,366 backers· Funding goal exceeded by 486%· Recognition from Kickstarter as a “Staff Pick”· Recognition from Kickstarter as a “Project We Love”· Media coverage in GQ, Complex, Footwear News

Strategy

Design and develop branded, custom e-commerce platform, as hub for all digital marketing initiatives

Tactics

Website Design & Development / Content Creation / Photo & Video Production / Digital Marketing

Result

Endorsed by Bigcommerce as one of the “12 Up-and-Coming Retailers to Watch in 2016”· 745% ROI in first four months

Strategy

Develop digital marketing campaign to support inbound marketing and drive web traffic and sales

Tactics

Photo & Video Production / Graphic Design / Consumer Generated Content / Messaging / Social Media

Result

450 submissions over five weeks via #SeekingSimple Instagram contest, resulting in five winners· Nearly 10,000 unique visits to the Simple Shoes website via sponsored Facebook content in four months· 671% ROI on Facebook campaigns

Click here to see our work for Simple Shoes.