M studio Executes: Troy Container Line

GOAL

In our fourth year working with Troy Container Line, we aimed to reinvigorate Troy’s online presence in a rapidly changing digital age, thereby driving more clients to their website to take advantage of user-friendly booking and tracking systems and to learn up-to-date information on company services and milestones.

Strategy

Design and develop a responsive, interactive website with an integrated SEO campaign

Tactics

Website Design & Development / Video Production / Messaging Development / SEO / Digital Marketing / Content Creation

Result

24% increase in website traffic

Strategy

Position the Troy team as thought leaders at the forefront of their industry through traditional public relations and media outreach strategies

Tactics

Messaging / Media Outreach / Expert Positioning / Press Release Development & Distribution / Media Relations / Content Creation

Result

Editorial coverage in The Washington Post, The Journal of Commerce, AJOT, Thomson Reuters, Bloomberg Business Week, and more· 58% more media coverage than competitors· 80% increase in online mentions

Click here to see our work for Troy Container Line.

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