Denny Bros Helps 9BAR Deliver ‘Good Energy, Twice’ Campaign
on-pack messaging introduces new branding and campaign to help children in Africa
A new stripped-back look is awaiting people with an active lifestyle who rely on super seeded 9BAR snacks from Wholebake to get them through each and every work and play day.
A rebranding campaign has been revealed by 9BAR on multipacks by a multi-page Fix-a-Form® from print specialists Denny Bros. The teaser ‘New Look Coming Soon’ leaflet labels show the fun, natural and quirky graphics that have replaced the former 9BAR look.
The new branding focuses on the pure ingredients that give the brand its natural lift - like sunflower, pumpkin and hemp seeds as well as apricots, raspberries, cocoa, peanuts, cashews and raisins. The three mini pages of text and pack shots, wrapped in a perforated carrier label, confirm that 9BAR offers the same energy-boost but now with a more natural look which focuses on the nutritious ingredients. While three additional pages announce that for every 9BAR sold, Wholebake will provide a night of light for a child in Africa.
The ‘Good Energy, Twice’ initiative means that people will buy an energy-boost and give an energy boost at the same time thanks to the company’s mission to ‘energise the globe, one bar at a time.’ Across Africa, almost 600 million people without electricity have to rely on kerosene lights which are expensive and toxic.
Wholebake is working with UK Charity SolarAid to provide solar lights to families of children in Africa to enable them to study using a clean and sustainable energy that will help to change lives (www.9BAR.com/impactmap) Wholebake chose the Fix-a-Form® concept to support the 9BAR re-launch as it enabled the company to communicate its two distinctive messages ‘The Power of Seeds + The Power of Deeds’ directly to its customers in one go.
9BAR supports many active sports events in the UK including Tough Mudder.
‘9BAR is such a fantastic energy brand’, comments Senior Marketing Executive Stephanie Castling from Denny Bros, ‘its customers are active people who will welcome the new and more natural branding, and they will share an interest in the work that 9BAR are doing in Africa to provide light for children who are without many basic comforts including electricity.’
‘We are very happy to see Fix-a-Form® being used so prominently on 9BAR packs to get these key messages out to people who buy energy snacks at supermarkets, health food shops and online to help with the fast-developing success story of 9BAR.’
Fix-a-Form® is the UK’s leading brand of multi-page leaflet label helping owners to communicate large amounts of text on-pack including brand benefits, cross promotional marketing material, and multi-lingual information. It can also add incentives such as competitions, inserts, vouchers, ‘scratch-off panels’, SMS text promotions, and collectables which ultimately help boost sales.
Formed in 1945 the business is still family-run – it celebrates 70 years in the print business this year. The Denny Bros Group is made up of five companies covering everything from manufacturing and self-print to retail sales and machinery. Today, the Fix-a-Form® brand is manufactured under license in over 20 countries around the world.
Stephanie Castling or Nicola Salisbury at Denny Bros Ltd on T: 01284 701381 or stephanie.castling@dennybros.com or nicola.salisbury@dennybros.com Alison Baker, Madhouse PR on T: 01284 830321 or madhousepr@aol.com
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