Krazy Horse Opens Next Venue to Showcase Premium Dealerships for Iconic UK and US Motorcycles and Cars

motorcycle hub for global customs, clothing, coffee and events opens second ‘boys-toys’ showroom just two years on from major venue opening with stunning photography exhibition by motorcycle enthusiast and custom bike builder Merry Michau 

Krazy Horse, the Suffolk-based dealership that builds desire-quenching custom bikes   for enthusiasts from the East of England, is opening a second multi-dealership opposite the company’s main motorcycle destination venue on Lark Valley Business Park where it will showcase three premium motorcycle and car brands from the UK and the US.  The new site at Lamdin Roadwill open its doors to the public on Saturday 28 February.

The new dealerships include The Morgan Motor Company founded over 100 years ago in the UK by Henry Morgan, and from the US, Victory Motorcycle, and Indian® Motorcycle founded in 1901 – America’s first motorcycle company.  The 6000 sq ft showroom will display truly head-turning and iconic cars and bikes including Classic Morgans, Aero Morgans; Victory’s muscle cruisers, baggers and touring motorcycles; and the Chiefs, Chieftains and just-launched Scouts from Indian® Motorcycle, both legendary motorcycle brands from America.

In addition to cars and motorcycles the multi-dealership will include accessories and clothing from each of the brands.  The Morgan Motor Company, based in Malvern, craft over 1300 cars for its customers each year.

Speaking about the forthcoming opening, Krazy Horse MD Paul Beamish said: ‘It’s just two years – February 2013 - since the opening of the Krazy Horse destination venue and we are delighted to say we are opening this second showroom to cope with the success of this destination venue for petrol heads everywhere.  We are selling motorcycles, classic cars, coffee, food and clothing to people who want to have some fun at the weekends.  Our customers want to find something that helps them to get more out of life - and we are more than happy to help them.’

'We need more space in our main venue, more dealership space and more space for our workshops and this new acquisition will give us just that within a short stroll from our main site.’

‘We are delighted to now be a flagship main dealer for the Morgan Motor Company serving Suffolk, Norfolk and Cambridgeshire and with everything creatively displayed in next-door venues, we can guarantee that we will have something for everyone with a passion for motorcycles and classic cars.   We don’t just want customers to visit, we want them to be astounded at what there is to see – we believe that everything they can imagine is real.’

One new member of staff has already been recruited bringing the total employed by Krazy Horse to 31 and the business is looking to add more new staff during 2015 for the multi-dealership showroom.

To coincide with the new venue opening, Krazy Horse is staging an exhibition of photography by the highly-acclaimed professional photographer, motorcycle enthusiast and custom builder Merry Michau

Her passion for classic motorcycles is clear, she admits: ‘I’m a woman in a man’s world.  At seven my dad brought my brother a monkey bike and me a pony and all I can remember thinking was I want the bike not the pony, and the rest is history.  I’m from a long line of bikers so you could say it’s in the blood.’ Her stunning photography focuses on dimly lit bike sheds where decay is depicted as beauty which is then transformed into custom excellence.  The work she captures is gritty, brilliantly-contrasting but above all real-life.  See more at www.merrymichau.com

The Krazy Horse main site features the Rockers Café and Bar, a collaboration with the world-famous bike and car destination venue and meeting-place, Ace Cafe London.  The main facility is located at Empire House, Lark Valley Business Park and the new Krazy Horse showroom is located opposite (behind the Cecil & Larter Volvo Dealership). 

The main venue boasts a collection of unique street-machines, including ranging from luxury Japanese Zero Engineering ‘Samurai Chopper’ bikes to racing Patons and Zaeta Motorcycles from Italy, the heritage ®Norton Motorcycles brand which is now manufactured at Donnington Hall and re-launched in the UK and US, handcrafted Krazy Horse dream-custom motorcycles, and the most recently announced additions to the range Avinton Motorcycles from France and A Chopper.

Krazy Horse, which has developed a worldwide reputation for building custom bikes, was started by Paul Beamish as a hobby, but when he couldn’t get the parts he needed locally he established a shop that has continued to expand since opening  in 1996. 

Clothing brands available from the new destination petrol venue, cafe and outlet include Belstaff, Red Wing Shoes, Levi’s, Levi’s Vintage Clothing, Dickies, Draggin, Roland Sands, Jofama, Deus, Davida, Premier, Roof and Hedon.

Victory Motorcycles start at under £9000. Custom motorcycle costs start at under £20,000 and hand built Morgan cars from just over £30,000. For further details visit www.krazyhorse.co.uk, www.krazyhorsemorgan.co.uk, www.krazyhorseIndian.co.uk, www.krazyhorsevictory.co.uk or see Krazy Horse on facebook and twitter.

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Further information: Paul Beamish @ Krazy Horse on 01284 749645 or paul@ravenwood.co.uk or mobile 07989 561 718 or Alison Baker @ Madhouse PR on 01284 830321 or madhousepr@aol.com  or mobile 07771 658 612.

Notes to Editors follow - Krazy Horse and Dealerships

Krazy Horse  

Krazy Horse, based in Bury St Edmunds has a retail outlet and fully equipped workshop which undertakes all areas of custom motorcycle work ranging from servicing by S&S trained engineers through to complete builds, conversions and restorations.  With over 30 years experience the team makes sure that customer’s bikes are properly maintained and looked after.   The showroom will stock the best aftermarket parts from all over the world including W&W, Zodiac, CCI and Motorcycle Storehouse. A range of demo bikes is available in the Krazy Horse showroom for customers to try out (and they often do). The custom cycle team has staged various celebration days featuring hot rods, choppers, drag bikes and top fuel cars.  These free events have been open to all.  Krazy Horse has its own motorcycle clothing range branded as Poachers.                       

Krazy Horse is a regular exhibitor at the Goodwood Festival of Speed.  The company attended Dirt Quake in 2012, Britain’s first Chopper Speedway Race and Vintage Speedway Racing event.  It has also received acclaim at the European Custom Bike Building Championships for building some of the best-ever custom motorcycles on the planet. 

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‘It’s just two years – February 2013 - since the opening of the Krazy Horse destination venue and we are delighted to say we are opening this second showroom to cope with the success of this destination venue for petrol heads everywhere. We are selling motorcycles, classic cars, coffee, food and clothing to people who want to have some fun at the weekends. Our customers want to find something that helps them to get more out of life - and we are more than happy to help them.’
Speaking about the forthcoming opening, Krazy Horse MD Paul Beamish said: