Ravenwood Packaging’s world conference debates the future of ‘skinny’ labelling
New formats of linerless labels and minimalist labelling technology were discussed at Ravenwood Packaging’s World Conference 2015 in Suffolk
The UK labelling and sleeving specialist hosted a conference for 40 experts from around the world – including Australia, Europe and the USA – who are promoting the use of linerless adhesive backed labelling systems. The stripped-down, highy-flexible labels produce less waste than conventional labelling in that they have no liner or backing paper. This innovation is keeping them at the top of the packaging sector’s green agenda.
The findings from the conference confirm that minimalist labelling is becoming adopted as standard by the food packaging sector, particularly for chilled foods, across the world and that other industries are looking to adapt the technology to become more process and waste efficient.
The conference was staged at The Abbeygate Picturehouse in Bury St Edmunds, the authentically-preserved cinema venue which first opened in the 1920s. The event started with a pre-conference dinner at the motorcycle and classic car destination venue Krazy Horse and followed on from the exhibition Pro2Pac 2015 at Excel in London which showcased the company’s linerless labelling techniques.
Labels and sleeves are continuing to win ground over other more-elaborate packaging formats and linerless labels are surging forward as a result of their green credentials. Savings can be made in the production process as the new-style labels allow for more than a 50% reduction in the need for label change over and the costs associated with transporting the labels are lower as they are lighter and less bulky. Recent linerless labelling introductions have included ‘slidable’, ‘skin-pack’ and ‘super-protruding labels for bulky products such as whole joints of meat.
Ravenwood’s MD Paul Beamish says: ‘Backingless or skinny labels are winning new followers across the globe as companies worldwide accept the idea that less is more.’
‘We are looking at new ideas and concepts for the future. What started as a simple concept is now a major force in packaging and we are looking at ways of adapting the technology to answer other packaging challenges.’
‘The fact that over 40 world delegates are here with us talking these issues through in the UK is a sign of how pivotal we are in this field. We are leading this changing technology with the help of other experts from around the world.’
‘Manufacturers and retailers are now doing everything they can to take practical steps towards sustainability and this is what is feeding this growth in linerless labelling.’
The company provides an all-inclusive, top quality service through a network of partners and worldwide agents. It supplies a range of specialist labels and packaging machines including those being picked up by a growing number of manufacturers in Europe and the USA including neighbouring Latin America where new legislation is driving the move towards backingless labels.
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