Mag+ brings British Journal of Photography to life on iPad
The world’s oldest photography magazine is now bang up to date
LONDON, STOCKHOLM and NEW YORK, 5 September 2011 – British Journal of Photography (BJP) – the original photography magazine, published for over 150 years, launches its first iPad issue this week (September 7), using Mag+.
The hugely respected global magazine brings stunning visuals to life, and explores the relationship between still and moving images in a brilliant demonstration of what Mag+’s tablet publishing software can do.
Click here for a preview of the new British Journal of Photography iPad issue: http://www.bjpapp.com/blog.php
Using Mag+, the new iPad edition of BJP allows every page to be emailed and shared online, whether readers have an iPad or not. It also boasts video content ready to play even without an internet connection, and brings the world’s longest running photography magazine truly into the digital age.
Mag+ is the flexible, accessible, affordable platform for publishers of all sizes to create immersive content tailored for touchscreen tablets. It is the flagship product of Moving Media+, which has already taken dozens of magazines and other publications on to iPad. Moving Media+ CEO Staffan Ekholm says, “As a company, we are committed to putting creatives in the driving seat of the tablet publishing revolution. For us, the iPad edition of BJP is truly inspired. Incisive Media has used our software to create a wonderful new experience for readers.”
Incisive Media’s Tablet Development Manager Tom Royal says, “Mag+ has allowed us to replicate the unique identity and content of the British Journal of Photography, in a format that really works on iPad. This is not just a digital page-turner, but a custom-designed interactive magazine that takes full advantage of the tablet.”
Royal adds that translating a print title to a tablet such as iPad can feel like a choice between fast systems that create only limited results, or more interactive ones that are laborious to use. But, he says, “Mag+ gives us the best of both worlds: a quick transition from InDesign to iPad, with a layout designed for the tablet and the room to add any custom interactive elements we can dream up.
“It’s also easy to use – new designers are able to create pages and test them on iPad after just an hour or two of training.”
Royal will also be keeping a keen eye on the developing Android market. He says, “One of the reasons we chose Mag+ is that it can support both.”
The first iPad issue of BJP includes a focus on photographers who have moved from still images to shooting motion pictures. It also offers hundreds of pages of photography, features, projects, intelligence, and technical reviews.
The new BJP App, and Issue 1, is completely free to download.
ENDS
NOTES TO EDITORS
To download the British Journal of Photography app from Wednesday 7 September please click here
http://itunes.apple.com/us/app/british-journal-photography/id444722617?ls=1&mt=8
Click here to download the Mag+ production tool for free: www.magplus.com
For images or further information please contact Nancy Prendergast nancy@tannissanmae.com or Lise Colyer lise@tannissanmae.com at Tannissan Mae Communications on +44 (0) 20 7243 4440.
About Moving Media+ and Mag+
Mag+ (www.magplus.com) is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+. It supports dozens of titles in the Apple Newsstand and now has titles on the Samsung Galaxy Tab, too. ‘One push’ takes tablet magazines to Google Android and Apple iOS. With its streamlined production system, powerful backend and feature-rich app framework, Mag+ is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices. Built by the R&D task force of global publishing powerhouse Bonnier Magazine Group, Mag+ was spun out as an independent company, Moving Media+, in 2011.
About British Journal of Photography
British Journal of Photography (BJP) is published by Incisive Financial Publishing Limited. Established in 1854, it is the world’s longest-running and most influential photography magazine. British Journal of Photography is published in a premium monthly format with a cover price of £6.99. Visit www.bjp-online.com.
About Incisive Media
Incisive Media is a leading global provider of specialist business news and information, in print, in person and online. The company’s principal markets include financial services, legal and accounting services, marketing services, technology and risk management. Incisive Media's market-leading brands include Accountancy Age, Search Engine Strategies, Computer Active, Investment Week, Legal Week, Post, Risk and V3.co.uk. Visit www.incisivemedia.com.
More about Mag+ for designers:
Mag+’s simple InDesign-based workflow puts full creative control in the hands of the designers, not the tech guys. Video, HTML5 elements and other interactive features are added directly in InDesign. Mag+ is the only system that offers instant fully functional layout review on the iPad and Samsung Galaxy Tab, which lets designers try new things and see immediately what the user experience will be. Mag+ offers a flexible and cost efficient solution for getting your publication live on tablets: Free tools and a fully branded, feature-rich reader app. You only start to pay when you publish and can choose a monthly subscription or per-issue model. You can then go ahead and publish, using the powerful web-based backend to manage your users, issues and analytics. The platform’s built-in features include analytics from Omniture, Localytics or Flurry; in-app subscriptions; and Tapjoy, Admob and Appirator integration.
