Mag+ Expands Tablet Publishing Platform with New Enterprise Offering and Single-Issue Solution for £150

Also Announces New Functionality and Android OS Support

LONDON, STOCKHOLM, MUNICH, NEW YORK, Nov. 29, 2011 – Mag+ today announces two new offerings for its game-changing tablet publishing platform allowing more creatives and publishers to join the digital content revolution. With its new Mag+ Go, a £150 app delivering a single issue, the company has lowered the barrier for catalogues, e-books or anyone with a unique publishing idea. At the other end of the spectrum, large publishing houses will benefit from Mag+ Lead, which offers personalised creative support and unlimited publishing for one low monthly price.

Additionally, Mag+ has added groundbreaking new features to its platform, including options for creating in-app music playlists as well as multiple options for publishers to custom-brand their apps and stores. Support for the 10” Samsung Galaxy, Motorola Xoom, and other tablets running the Android Honeycomb OS, is also included.

“Mag+ is all about facilitating the creative process, empowering users to bring to life anything they can imagine,” said CEO, Staffan Ekholm. “By making the platform available to a wider range of designers, we’re able to help stimulate a constant flow of the sort of publications the dreamers and visionaries have been waiting for since the day the touchscreen tablet hit the market.”

All Mag+ tools are free to download with no upfront costs. More on Mag+ products can be found here.

Specifics on the new, expanded offerings are as follows:

• Mag+ Go: (single application, single issue) – £150. One issue, one app. Design for any device, and add more operating systems or languages for just £150 each. Upgrade anytime. No cost for corrections of that single issue, ever.
• Mag+ Grow: (single application, multiple issues) – £1,700 for Branded App and unlimited publishing in first five months, thereafter £350 per month for unlimited publishing, charged ONLY for publishing months. Publish multiple issues with in-app store and library and get subscription management, analytics, marketing tools and more, to grow your business.
• Mag+ Lead: (multiple applications, multiple issues) – £1,900 a month. Publish multiple apps and issues and get it all for one monthly fee, including unlimited app builds and publishing on any OS, personalised creative support, and virtually unlimited downloads.

Customers are able to upgrade to Mag+ Grow or Mag+ Lead at any time.

New Features: Music, Playlists, Email/Twitter Share, Customisation and More:

Also launching today are new features for the Mag+ platform. The most notable allows designers to make an in-app playlist of tracks embedded in the issue, so users can listen to the issue’s “soundtrack” anytime by playing and pausing from the app’s navigation bar.

Other changes include:

• Enhanced issue navigation, including previews of a page’s vertical scrolling length
• New embedded issue previews
• Customisable banners and menu system in the in-app store
• Social sharing via Email/Twitter, including preview images and custom URLs

For more information please contact:

Press contact UK:  Nancy Prendergast or Lise Colyer, nancy@tannissanmae.com, lise@tannissanmae.com, 0207-243-4440

About Mag+

Mag+ (www.magplus.com) is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science+ application and now supports more than 100 apps, including those from Outside, IKEA and Maxim. With its streamlined production system, powerful backend and feature-rich design framework, Mag+ is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices.