Vote for your favourite new Mag+ design
Contest winners to land tablet publishing deal worth £1,700
LONDON – 7 December 2011: Mag+ has today announced the finalists in its inaugural Creativity Contest, aimed at identifying great magazine app design talent and ideas.
In making its selection, the Mag+ jury considered entries coming in from six countries, from New Zealand to Scandinavia, and across a range of traditional and non-traditional publishing concepts.
From today, the public is invited to choose one of the contest’s two winners from the jury’s shortlist. The second winner will be selected by the Mag+ panel of judges. Each winner will receive a prize worth £1,700 – letting them publish their dream app to the iPad for free.
Voting is now open: To view the finalists submissions and vote go to: www.magplus.com/finalists. The concept with the most votes by 3pm Eastern Standard Time on 16 December 2011 wins the public vote.
Unbounded talent
Mag+’s Creativity Contest, launched in mid-October, asked designers to innovate for the iPad, using the Mag+ design and publishing platform to demonstrate the look and structure of an idea.
“We were thrilled at receiving such a high quality of entries from far and wide,” says Linda Wakeham, Marketing Manager at Mag+. “It’s quite remarkable what these talented people were able to do in such a short space of time; they’ve delivered great concepts for their dream iPad app, in fully functional MIBs*. And these really do showcase what’s possible with Mag+.”
The Mag+ jury, comprising Mike Haney, Director, US; Matt Cokeley, Creative Director, US; and Jacob Nordström, Creative Director, Europe; has named the following three as finalists:
1. BLACK by Ryan Hoback
21-year-old from Bellingham Washington, USA.
Black Book Brewing launches a ‘Tussle’ campaign for home brewers to find the brewery’s next ale. As part of this initiative, Black Book created an iPad magazine that tells the brewery’s backstory and provides an engaging and exploratory experience designed to enlighten users about the world of home brewing. Through storytelling, photography and interactive design, this magazine gives people the chance to learn, share and become part of something special.
2. MILK by Natasha Mead
21-year-old design student based in Wellington, New Zealand.
Milk is a DIY fashion magazine exclusively for the iPad. Each issue features six to nine new and easy-to-follow tutorials ranging in cost and time required. Taking its cue from street style as well as high fashion trends, Milk is a source of both inspiration and instruction.
3. VintageMUM by Diana Ortsheid and Marie Stübner
Two moms from Sweden.
VintageMUM is a vintage and ‘shabby chic’ inspired digital crafting and lifestyle magazine with a Scandinavian touch. It’s designed to inspire the reader through cosy pictures and smart crafting for the whole family. With VintageMUM readers discover how easily they can create and decorate their homes, following the app’s thorough guides and illustrations. It’s crafting with a touch of love...
For more information visit www.magplus.com/finalists. All finalists’ entries can be viewed live on your iPad by simply downloading the Mag+ Reviewer App free from App Store. In the Mag+ Reviewer App, click on the headline “Review” and you will find the three finalists’ entries there.
* MIB is an acronym for Mag+ issue bundle. Each MIB is a zip file containing XML, images and stylesheets that comprise the magazine page or full issue.
More about Mag+ for designers:
Mag+’s simple InDesign-based workflow puts full creative control in the hands of the designers, not the tech guys. Video, HTML5 elements and other interactive features are added directly in InDesign. Mag+ is the only system that offers instant fully functional layout review on the iPad and Samsung Galaxy Tab, which lets designers try new things and see immediately what the user experience will be. Mag+ offers a flexible and cost efficient solution for getting your publication live on tablets: Free tools and a fully branded, feature-rich reader app. You only start to pay when you publish and can choose a monthly subscription or per-issue model. You can then go ahead and publish, using the powerful web-based backend to manage your users, issues and analytics. The platform’s built-in features include analytics from Omniture, Localytics or Flurry; in-app subscriptions; and Tapjoy, Admob and Appirator integration.
For more information please contact:
Press contact USA: Dean Rodgers, dean@vibrancepr.com, 255-432-4669
Press contact UK: Nancy Prendergast or Lise Colyer, nancy@tannissanmae.com, lise@tannissanmae.com, 0207-243-4440
About Mag+
Mag (www.magplus.com) is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag premiered on the first iPads in April 2010 with the award winning Popular Science application and now supports more than 100 apps, including those from Outside, IKEA and Maxim. With its streamlined production system, powerful backend and feature-rich design framework, Mag is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices.
Tags:
