Winner of Mag+ creativity contest: MILK by Natasha Mead

Both public and jury vote for DIY fashion magazine.

With 4854 votes and the backing of jury experts, 21-year-old New Zealander Natasha Mead secured a $2500 deal to launch her digital concept on iPad using Mag+ tablet publishing software.

MILK features six to nine new and easy-to-follow tutorials ranging in cost and time required in every issue. Taking its cue from street style as well as high fashion trends, MILK is a source of both inspiration and instruction. 

The magazine beat out shortlisted entries BLACK, a home-brewery guide by American Ryan Hoback, and VINTAGE MUM, a craft and lifestyle magazine by Swedes Diana Ortsheid and Marie Stübner.

Jury members Mike Haney, Director, US; Matt Cokeley, Creative Director, US; and Jacob Nordström, Creative Director, Europe faced tough choices, but in the end MILK impressed with its focused concept and sleek, tablet-friendly design.

“It used the layered Mag+ architecture to really show off beautiful photography and the seamless integration of rich media to help deliver the content,” the jury said. “It made us all want to go out and DIY our own fashion!”

The inaugural Mag+ competition had a tremendous response of over 10 000 votes worldwide. Entries came from six countries, from New Zealand to Scandinavia, and across a range of traditional and non-traditional publishing concepts. The contest showcased all that is becoming possible in digital publishing.

For more information visit www.magplus.com/finalists. All finalists’ entries can be viewed live on your iPad by simply downloading the Mag+ Reviewer App free from App Store. In the Mag+ Reviewer App, click on the headline “Review” and you will find the three finalists’ entries there.

More about Mag+ for designers:
Mag+’s simple InDesign-based workflow puts full creative control in the hands of the designers, not the tech guys. Video, HTML5 elements and other interactive features are added directly in InDesign. Mag+ is the only system that offers instant fully functional layout review on the iPad and Samsung Galaxy Tab, which lets designers try new things and see immediately what the user experience will be. Mag+ offers a flexible and cost efficient solution for getting your publication live on tablets: Free tools and a fully branded, feature-rich reader app. You only start to pay when you publish and can choose a monthly subscription or per-issue model. You can then go ahead and publish, using the powerful web-based backend to manage your users, issues and analytics. The platform’s built-in features include analytics from Omniture, Localytics or Flurry; in-app subscriptions; and Tapjoy, Admob and Appirator integration.

For more information please contact:

Press contact USA:  Dean Rodgers, dean@vibrancepr.com, 255-432-4669

Press contact UK:  Nancy Prendergast or Lise Colyer, nancy@tannissanmae.com, lise@tannissanmae.com, 0207-243-4440

About Mag+

Mag+ (www.magplus.com) is the most flexible and efficient platform for publishing creative content on touch screen tablets. Mag+ premiered on the first iPads in April 2010 with the award winning Popular Science application and now supports more than 100 apps, including those from Outside, IKEA and Maxim. With its streamlined production system, powerful backend and feature-rich design framework, Mag is ideal for anyone — from magazine and book publishers to catalogue marketers and design agencies — wanting to bring beautiful, immersive content to the millions using this new generation of digital devices.

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