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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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Bulletin from MAG Interactive's Annual General Meeting

On Wednesday, 22 January 2025, MAG Interactive AB (publ) held its Annual General Meeting with Jonas Eriksson as chairman. The Annual General Meeting resolved upon, inter alia, the following:Stockholm, Sweden - January 22, 2025 Adoption of balance sheets and income statements The Annual General Meeting adopted the parent company's income statement and balance sheet, as well as the consolidated income statement and the consolidated balance sheet for the financial year 2023/2024. Allocation of profit or loss The Annual General Meeting resolved, in accordance with the Board of

MAG Interactive AB (publ) publishes Interim Report September – November 2024/2025

MAG Interactive generated 69 MSEK in net sales in Q1 with an EBITDA margin of 25%. Net sales decreased 10% compared to the same period last year and increased 4% compared to Q4.Summary of the period September 2024 – November 2024: · Adjusted EBITDA for the period was 17,194 KSEK (19,116 KSEK), a decrease of 1,923 KSEK · The Group's net sales for the period was 68,995 KSEK (76,745 KSEK), a decrease of 10% · The Group's game contribution for the period was 45,304 KSEK (54,864 KSEK), a decrease of 17% · Average revenue per daily active user (ARPDAU) for the period was 6.9 US

MAG Interactive AB (publ) sells back Primetime to its founder

Today MAG Interactive AB (publ) has sold the operations of the quiz app Primetime back to its founder.Stockholm, Sweden – 13 January, 2025 – MAG Interactive announces that today the company has sold Sventertainment AB and the operations related to Primetime in an asset sale to the founder Martin Palm. The purchase price is 1 SEK, with a potential earnout based on future profits. A conservative valuation of this earnout means it will not be included in the company’s balance sheet. The sale is effective retroactively as of January 1, 2025.In connection with the transaction, all staff and

MAG Interactive AB (publ) publishes the Annual Report for 2023/2024

MAG Interactive AB (publ) has today published the Annual Report for 2023/2024 on the company’s website.Stockholm, Sweden – 11 December, 2024 – MAG Interactive AB's (publ) Annual Report for the financial year 2023/2024 has today been published on the company's website: https://www.maginteractive.com/investors/investor-relations/reports/The Annual Report is published in Swedish and English, and available as PDF.

Welcome to attend MAG Interactive AB (publ)'s Annual General Meeting

Stockholm, Sweden - 11 December, 2024MAG Interactive AB (publ) hereby gives notice of its annual general meeting to be held at MAG Interactive AB (publ)'s premises at Drottninggatan 95A, Stockholm, on Wednesday 22 January 2025 at 14:00 CET. The convention hall opens for registration to the annual general meeting at 13:30 CET. Participation Any person is entitled to participate at the annual general meeting if they are                either entered in the share register maintained by Euroclear Sweden AB on Tuesday, 14 January 2025 or, if the shares are registered in the name of a

The Board of Directors of MAG Interactive AB (publ) proposes a dividend to the Annual General Meeting 2025

The Board of Directors of MAG Interactive AB (publ) has decided to submit a revised dividend proposal to the Annual General Meeting 2025.Stockholm, Sweden – 9 December, 2024 – The Board of Directors of MAG Interactive AB (publ) has today decided to submit a revised dividend proposal for the financial year 2023/2024 to the Annual General Meeting 2025. The revised proposal entails that the Board proposes that the Annual General Meeting resolves on a dividend of 1 SEK per share.In the year-end report published on October 23, 2024, MAG Interactive (publ) communicated a proposal that no

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024

MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·

MAG supports the One Special Day fundraiser for the eighth time

Today MAG Interactive is participating in the One Special Day charity fundraiser to support differently abled gamers for the eighth consecutive year.Stockholm, Sweden – October 4, 2024 – Today MAG lnteractive is proud to announce its support of the charity fundraiser One Special Day for the eighth year in a row. The annual event, held today, raises funds to assist differently abled gamers. MAG will donate all revenue generated in the UK today, October 4, from all games to the charity. One Special Day is organized by the British non-profit organization SpecialEffect. The donations go to

MAG joins Green Game Jam for the fifth consecutive year

In this year's Green Game Jam, an initiative from Playing for the Planet, MAG is launching special events to build awareness around the impact of waste management.Stockholm, Sweden - September 9, 2024 - MAG Interactive today announces joining forces with the Playing for the Planet Alliance, facilitated by the United Nations Environment Programme (UNEP), for the fifth time. In 2024's campaign MAG chose to focus on highlighting the topic of waste management and how to improve it. Humanity generates an estimated 2.24 billion tons of municipal waste annually, of which only 55% is managed in

Nomination committee at MAG Interactive AB (publ) for the Annual General Meeting 2025

Nomination committee appointed at MAG Interactive for the Annual General Meeting 2025.Stockholm, Sweden - 27 June, 2024 - As per April 30th the largest shareholders in MAG Interactive AB (publ) were CEO Daniel Hasselberg (through NMO Invest AB) and the following four parties were Kaj Nygren (through Playful Days AB), Avanza Pension, Swedbank Robur Fonder and Nordnet Pensionsförsäkring AB.The nomination committee for the MAG Interactive AB (publ) Annual General Meeting 2025:Joachim Spetz - representing Swedbank Robur FonderKaj Nygren - representing NMO Invest AB and Playful Days AB

MAG Interactive AB (publ) publishes Interim Report September – May 2023/2024

MAG Interactive remained profitable in Q3. Lower user acquisition volumes resulted in a decline of net sales by 20% compared to the same period last year. Crozzle proceeds to develop well in soft launch.Summary of the period March – May 2024: · Adjusted EBITDA for the period was 18,185 KSEK (21,971 KSEK), a decrease of 3,787 KSEK · The Group's Net sales for the period was 70,731 KSEK (88,648 KSEK), a decrease of 20% · The Group's game contribution for the period was 48,147 KSEK (57,451 KSEK), a decrease of 16% · Average revenue per daily active user (ARPDAU) for the period was

MAG Interactive AB (publ) publishes Interim Report September – February 2023/2024

MAG Interactive improved its adjusted EBITDA margin in Q2, reaching 27%. Lower user acquisition volumes decreased net sales 25% compared to the previous year. The soft launch of Crozzle shows positive metrics.Summary of the period December 2023 – February 2024: · Adjusted EBITDA for the period was 19,708 KSEK (8,445 KSEK), an increase of 11,263 KSEK · The Group's Net sales for the period was 71,886 KSEK (96,113 KSEK), a decrease of 25% · The Group's game contribution for the period was 53,474 KSEK (42,944 KSEK), an increase of 25% · Average revenue per daily active user (

Bulletin from MAG Interactive's Annual General Meeting

On Wednesday, 17 January 2024, MAG Interactive AB (publ) held its Annual General Meeting with Jonas Eriksson as chairman. The Annual General Meeting resolved upon, inter alia, the following:Stockholm, Sweden - January 17, 2024 Adoption of balance sheets and income statements The Annual General Meeting adopted the parent company's income statement and balance sheet, as well as the consolidated income statement and the consolidated balance sheet for the financial year 2022/2023. Allocation of profit or loss The Annual General Meeting resolved, in accordance with the Board of

MAG Interactive AB (publ) publishes Interim Report September – November 2023/2024

MAG Interactive’s EBITDA reached 20 MSEK in Q1, an increase of 20 MSEK compared to the same quarter the previous year. Net sales decreased by 21% as a result of lower user acquisition volumes.Summary of the period September 2023 – November 2023: · Adjusted EBITDA for the period was 19,634 KSEK (3 KSEK) an increase of 19,631 KSEK · The Group's Net sales for the period was 76,745 KSEK (97,327 KSEK) a decrease of 21% · The Group's game contribution for the period was 54,864 KSEK (33,136 KSEK), an increase of 66% · Average revenue per daily active user (ARPDAU) for the period was

Decision from Swedish Tax Agency related to tax deductions

MAG Interactive has received from the Swedish Tax Agency the decision to reject research deductions made over the course of two years.Stockholm, Sweden - 22 December, 2023 - MAG Interactive has today received a decision from the Swedish Tax Agency to reject research the RnD deductions (Forskningsavdrag) made during the period January 2021 to July 2023. The total amount of deductions is 12,534 KSEK and the rejection will have an effect on lower profit and liquidity. MAG Interactive is considering appealing against the decision.

MAG Interactive announces soft launch of Crozzle

After seeing initial positive metrics, MAG will continue to test its new crossword game Crozzle in the US market.Stockholm, Sweden - 13 December, 2023 - MAG Interactive, a leading mobile games developer based in Stockholm, is excited to announce the soft launch of Crozzle, a new crossword game with a decoration meta. The game is set to soft launch in the US market. Crozzle is a relaxing crossword game where players can casually compete by completing crossword puzzles. Players earn rewards that allow them to decorate travel destinations and new locations to decorate can be unlocked over

Welcome to attend MAG Interactive AB (publ) Annual General Meeting

Stockholm, Sweden - 7 December, 2023 MAG Interactive AB (publ) hereby gives notice of its annual general meeting to be held at MAG Interactive AB (publ)'s premises at Drottninggatan 95A, Stockholm, on Wednesday 17 January 2024 at 14:00 CET. The convention hall opens for registration to the annual general meeting at 13:30 CET. Participation Any person is entitled to participate at the annual general meeting if they are              either entered in the share register maintained by Euroclear Sweden AB on Tuesday, 9 January 2024 or, if the shares are registered in the name of a

MAG Interactive AB (publ) publishes the Annual Report for 2022/2023

MAG Interactive AB (publ) has today published the Annual Report for 2022/2023 on the company’s website.Stockholm, Sweden - 7 December, 2023 - MAG Interactive AB's (publ) annual report for the financial year 2022/2023 has today been published on the company's website: https://www.maginteractive.com/investors/investor-relations/reports/In the section of significant events after the end of the year, MAG Interactive notes; In November, the parent company received from the Swedish Tax Agency a preliminary decision to reject the research RnD deductions (Forskningsavdrag) made during the period

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2022/2023

MAG Interactive’s net sales reached 80 MSEK in Q4, a decrease of 11% compared to the same quarter the previous year. Adjusted EBITDA grew to 25 MSEK, resulting in an adjusted EBITDA-margin of 31%. The annual net sales grew to 362 MSEK with an adjusted EBITDA of 58 MSEK.Summary of the period June 2023 – August 2023: · Adjusted EBITDA for the period was 25,010 KSEK (4,719 KSEK) an increase of 20,291 KSEK · The Group's Net sales for the period was 80,095 KSEK (90,001 KSEK) a decrease of 11% · The Group's game contribution for the period was 53,942 KSEK (34,894 KSEK), an increase of

MAG supports the One Special Day fundraiser for the seventh time

On October 6, MAG Interactive is once again participating in the One Special Day charity fundraiser to support differently abled gamers.Stockholm, Sweden - October 3, 2023 - MAG lnteractive is proud to support the charity fundraiser One Special Day for the seventh consecutive year. The annual event raises funds to assist differently abled gamers. MAG will donate all revenue generated in the UK on October 6 from all games to the charity. One Special Day is organized by the British non-profit organization SpecialEffect. The donations go to developing technology and building special game

Nomination committee at MAG Interactive AB (publ) for the Annual General Meeting 2024

Nomination committee appointed at MAG Interactive for the Annual General Meeting 2024.Stockholm, Sweden - 29 June, 2023 - As per April 30th the largest shareholders in MAG Interactive AB (publ) were CEO Daniel Hasselberg (through NMO Invest AB) and the following four parties were Kaj Nygren (through Playful Days AB), Avanza Pension, Didner & Gerge Fonder and Swedbank Robur Fonder.The nomination committee for the MAG Interactive AB (publ) Annual General Meeting 2024:Joachim Spetz - representing Swedbank Robur FonderHenrik Sandell - representing Didner & Gerge FonderKaj Nygren -

MAG Interactive AB (publ) publishes Interim Report September – May 2022/2023

MAG shows strengthened profitability, with a 16% revenue growth adjusted for a transfer bonus last year. Net sales reached 89 MSEK and ARPDAU grew 22% compared to the same quarter the previous year.Summary of the period March 2023 – May 2023: · The Group's adjusted Net sales for the period was 88,648 KSEK (76,456 KSEK) an increase of 16%. The comparison period is adjusted for a nonrecurring income of 14.7 MSEK and the adjusted EBITDA and result per share relate to the same nonrecurring income as well as revaluation of incentive programs. See note 4 for details · Adjusted EBITDA for

MAG joins Playing For The Planet for the fourth consecutive year

In this year's UN climate and gaming initiative, Playing For The Planet, MAG is launching special events to support the protection of the snow leopard and the unique ecosystem of the Himalayas.Stockholm, Sweden - May 22, 2023 - MAG Interactive today announced its participation in the UN Environment Programme's Playing For the Planet Alliance for the fourth time. In this year's campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment.Human activity, such as large-scale exploitation and poaching,

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