For MAG Interactive, Climate Change Isn’t a Game

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Mobile game developer and publisher MAG Interactive takes a big step towards carbon neutrality.

At MAG Interactive, environmental responsibility is an essential value. This means that we know it’s our responsibility to manage the company in such a manner that we minimize possible negative effects on the earth’s climate. In 2018, we made a commitment to raise awareness about this mission to our employees, set environmental demands on our surroundings, and evaluate the organization's usage of resources in order to invest in environmental improvements.

“At MAG we often refer to our games as being about delivering Good Times for the players and that MAG as a company is The Good Times Factory. It makes a lot of sense that such a “factory” shouldn’t impact the world in a negative way and we are proud of taking these steps towards acknowledging our responsibility regarding our environmental impact and doing our part to minimize our carbon footprint” says Daniel Hasselberg, CEO of MAG Interactive.

A New Environmental Policy

Unlike organizations within the manufacturing industries, mobile game companies are often not required to contemplate the environmental impact they make. MAG Interactive wants to show that small efforts on the part of companies like ours, can create important positive ripple effects. Towards this end, we’ve taken our commitments from 2018, and made them practical realities in 2019. We’ve ensured that our office waste and residues are processed in the best possible manner by having a recycling partner, pushed towards even more digital solutions instead of using paper, installed low energy lamps & appliances throughout our offices, and increased telecommuting. Last but not least, we’ve also begun climate compensating all company flights between our offices.

To achieve carbon neutrality on our travels, we’ve partnered with to invest in climate-friendly projects like tree planting in Ethiopia or solar farms in India to produce renewable green energy. These projects are special because they do not only contribute towards a better climate globally, but also contribute socially to the local areas where they’re located. In many cases, they contribute to job opportunities and improved schools and infrastructure in the areas in question. One such project in Sri Balaji, India, is a biomass power plant that turns biological waste purchased from local farms and turns it into green energy which flows back into the local grid. The company running the project, Greenko has committed to continued social investment in the area, covering the cost of building a solar cell system for a local orphanage to both save them money and supply a more reliable source of energy.

For additional information, please contact:

Patric Blixt / CMO / +46 (0)8 644 35 40 /

About MAG Interactive

MAG Interactive AB (publ) is a leading Swedish developer and publisher of casual mobile games for a global audience. The company reaches millions of active players every day with a portfolio consisting of ten successful games that have generated over 250 million downloads in total. The most successful titles like Ruzzle, Word Domination and WordBrain have all reached #1 spots on the App Store and Google Play. With offices located in Stockholm and Brighton, MAG Interactive’s games are distributed through virtual app stores allowing for global reach. MAG Interactive is listed on Nasdaq First North Premier with ticker MAGI. For more information visit





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