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“The number of smart speaker users is growing at a compound annual growth rate of almost 50%. That's faster than any tech product since the smartphone. We believe that voice control will become an increasingly important interface for games in the future,” says MAG Interactive’s CEO Daniel Hasselberg. “As trivia games work particularly well in this context, we are excited to collaborate with the market leader Amazon in bringing our evergreen franchise Quiz Duel to Amazon's Alexa and, thus, offer multi channel access to our brand and content.
Daniel Hasselberg, CEO
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MAG Interactive AB (publ) publishes Interim Report September – February 2025/2026

MAG Interactive generated 64 MSEK in adjusted net sales, a decrease of 3% compared to Q2 last year. Optimizations in live games improved ARPDAU by 35% year over year.Summary of the period December 2025 – February 2026: · Adjusted EBITDA for the quarter was 16,485 KSEK (18,112 KSEK), a decrease of 1,628 KSEK · The Group's net sales for the quarter were 64,270 KSEK (67,035 KSEK), a decrease of 4% · The Group's adjusted net sales for the quarter were 64,270 KSEK (66,549 KSEK), a decrease of 3% · The Group's adjusted net sales in USD for the quarter were 7,079 KUSD (6,078 KUSD),

Bulletin from MAG Interactive's Annual General Meeting

On Wednesday, 21 January 2026, MAG Interactive AB (publ) held its Annual General Meeting with Jonas Eriksson as chairman. The Annual General Meeting resolved upon, inter alia, the following:Adoption of balance sheets and income statements The Annual General Meeting adopted the parent company's income statement and balance sheet, as well as the consolidated income statement and the consolidated balance sheet for the financial year 2024/2025. Allocation of profit or loss The Annual General Meeting resolved, in accordance with the Board of Directors' proposal, that no dividend is paid

MAG Interactive AB (publ) publishes Interim Report September – November 2025/2026

MAG Interactive generated 71 MSEK in adjusted net sales, an increase of 5% compared to Q1 last year. Improvements in live games resulted in stable revenue growth and a significant increase in ARPDAU.Summary of the period September 2025 – November 2025: · Adjusted EBITDA for the quarter was 14,160 KSEK (18,259 KSEK), a decrease of 4,100 KSEK · The Group's net sales for the quarter were 70,749 KSEK (68,995 KSEK), an increase of 3% · The Group's adjusted net sales for the quarter were 70,749 KSEK (67,074 KSEK), an increase of 5% · The Group's adjusted net sales in USD for the

MAG Interactive AB (publ) publishes the Annual Report for 2024/2025

MAG Interactive AB (publ) has today published the Annual Report for 2024/2025 on the company’s website.Stockholm, Sweden – 16 December, 2025 – MAG Interactive AB's (publ) Annual Report for the financial year 2024/2025 has today been published on the company's website: https://www.maginteractive.com/investors/investor-relations/reports/The Annual Report is published in Swedish and English, and available as PDF.

MAG joins the One Special Day fundraiser for the ninth time

MAG Interactive is participating in the One Special Day charity fundraiser to support gamers with disabilities for the ninth consecutive year.Stockholm, Sweden – October 3, 2025 – Today MAG lnteractive is proud to announce its support of the charity fundraiser One Special Day for the ninth year in a row. The annual event raises funds to assist gamers with disabilities. MAG will donate all revenue generated from all games in the UK today, October 3, to the charity. Organized by the British non-profit organization SpecialEffect, the One Special Day charity funnels all donations it receives

Nomination committee at MAG Interactive AB (publ) for the Annual General Meeting 2026

Nomination committee appointed at MAG Interactive for the Annual General Meeting 2026.Stockholm, Sweden - 26 June, 2025 - As per April 30th the largest shareholders in MAG Interactive AB (publ) were CEO Daniel Hasselberg (through NMO Invest AB) and the following four parties were Kaj Nygren (through Playful Days AB), Avanza Pension, Swedbank Robur Fonder and Nordnet Pensionsförsäkring AB. The nomination committee for the MAG Interactive AB (publ) Annual General Meeting 2026: Caroline Sjösten - representing Swedbank Robur Fonder Kaj Nygren - representing NMO Invest AB and Playful

MAG Interactive AB (publ) publishes Interim Report September – May 2024/2025

MAG Interactive generated 63 MSEK in adjusted net sales, a decrease by 7% compared to last year. The company scales up user acquisition in Crozzle, builds on the game’s positive momentum.Summary of the period March – May 2025: · Adjusted EBITDA for the quarter was 12,442 KSEK (18,340 KSEK), a decrease of 5,899 KSEK · The Group's net sales for the quarter were 62,968 KSEK (69,811 KSEK), a decrease of 10% · The Group's adjusted net sales for the quarter were 62,968 KSEK (67,977 KSEK), a decrease of 7% · The Group's adjusted net sales in USD for the quarter were 6,438 KUSD (6,353

MAG Interactive AB (publ) publishes Interim Report September – February 2024/2025

MAG Interactive generated 67 MSEK in net sales in Q2, a decrease of 5% compared to the same quarter last year. Crozzle user acquisition scales up as it grows into MAG’s established portfolio.Summary of the period December 2024 – February 2025: · Adjusted EBITDA for the quarter was 18,112 KSEK (21,406 KSEK), a decrease of 3,295 KSEK · The Group's net sales for the quarter were 67,035 KSEK (70,391 KSEK), a decrease of 5% · The Group's adjusted net sales for the quarter were 66,549 KSEK (68,738 KSEK), a decrease of 3% · The Group's game contribution for the quarter was 46,228

Bulletin from MAG Interactive's Annual General Meeting

On Wednesday, 22 January 2025, MAG Interactive AB (publ) held its Annual General Meeting with Jonas Eriksson as chairman. The Annual General Meeting resolved upon, inter alia, the following:Stockholm, Sweden - January 22, 2025 Adoption of balance sheets and income statements The Annual General Meeting adopted the parent company's income statement and balance sheet, as well as the consolidated income statement and the consolidated balance sheet for the financial year 2023/2024. Allocation of profit or loss The Annual General Meeting resolved, in accordance with the Board of

MAG Interactive AB (publ) publishes Interim Report September – November 2024/2025

MAG Interactive generated 69 MSEK in net sales in Q1 with an EBITDA margin of 25%. Net sales decreased 10% compared to the same period last year and increased 4% compared to Q4.Summary of the period September 2024 – November 2024: · Adjusted EBITDA for the period was 17,194 KSEK (19,116 KSEK), a decrease of 1,923 KSEK · The Group's net sales for the period was 68,995 KSEK (76,745 KSEK), a decrease of 10% · The Group's game contribution for the period was 45,304 KSEK (54,864 KSEK), a decrease of 17% · Average revenue per daily active user (ARPDAU) for the period was 6.9 US

MAG Interactive AB (publ) publishes the Annual Report for 2023/2024

MAG Interactive AB (publ) has today published the Annual Report for 2023/2024 on the company’s website.Stockholm, Sweden – 11 December, 2024 – MAG Interactive AB's (publ) Annual Report for the financial year 2023/2024 has today been published on the company's website: https://www.maginteractive.com/investors/investor-relations/reports/The Annual Report is published in Swedish and English, and available as PDF.

Welcome to attend MAG Interactive AB (publ)'s Annual General Meeting

Stockholm, Sweden - 11 December, 2024MAG Interactive AB (publ) hereby gives notice of its annual general meeting to be held at MAG Interactive AB (publ)'s premises at Drottninggatan 95A, Stockholm, on Wednesday 22 January 2025 at 14:00 CET. The convention hall opens for registration to the annual general meeting at 13:30 CET. Participation Any person is entitled to participate at the annual general meeting if they are                either entered in the share register maintained by Euroclear Sweden AB on Tuesday, 14 January 2025 or, if the shares are registered in the name of a

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2023/2024

MAG Interactive reports another profitable quarter with improved cash generation. Net sales decreased by 17% compared to the same period last year as a result of lower user acquisition volumes. The annual net sales decreased by 22% with an adjusted EBITDA of 76 MSEK.Summary of the period June – August 2024: · Adjusted EBITDA for the period was 18,829 KSEK (23,713 KSEK), a decrease of 4,885 KSEK · The Group's Net sales for the period was 66,484 KSEK (80,095 KSEK), a decrease of 17% · The Group's game contribution for the period was 47,120 KSEK (53,942 KSEK), a decrease of 13% ·

MAG supports the One Special Day fundraiser for the eighth time

Today MAG Interactive is participating in the One Special Day charity fundraiser to support differently abled gamers for the eighth consecutive year.Stockholm, Sweden – October 4, 2024 – Today MAG lnteractive is proud to announce its support of the charity fundraiser One Special Day for the eighth year in a row. The annual event, held today, raises funds to assist differently abled gamers. MAG will donate all revenue generated in the UK today, October 4, from all games to the charity. One Special Day is organized by the British non-profit organization SpecialEffect. The donations go to

MAG joins Green Game Jam for the fifth consecutive year

In this year's Green Game Jam, an initiative from Playing for the Planet, MAG is launching special events to build awareness around the impact of waste management.Stockholm, Sweden - September 9, 2024 - MAG Interactive today announces joining forces with the Playing for the Planet Alliance, facilitated by the United Nations Environment Programme (UNEP), for the fifth time. In 2024's campaign MAG chose to focus on highlighting the topic of waste management and how to improve it. Humanity generates an estimated 2.24 billion tons of municipal waste annually, of which only 55% is managed in

MAG Interactive AB (publ) publishes Interim Report September – May 2023/2024

MAG Interactive remained profitable in Q3. Lower user acquisition volumes resulted in a decline of net sales by 20% compared to the same period last year. Crozzle proceeds to develop well in soft launch.Summary of the period March – May 2024: · Adjusted EBITDA for the period was 18,185 KSEK (21,971 KSEK), a decrease of 3,787 KSEK · The Group's Net sales for the period was 70,731 KSEK (88,648 KSEK), a decrease of 20% · The Group's game contribution for the period was 48,147 KSEK (57,451 KSEK), a decrease of 16% · Average revenue per daily active user (ARPDAU) for the period was

MAG Interactive AB (publ) publishes Interim Report September – February 2023/2024

MAG Interactive improved its adjusted EBITDA margin in Q2, reaching 27%. Lower user acquisition volumes decreased net sales 25% compared to the previous year. The soft launch of Crozzle shows positive metrics.Summary of the period December 2023 – February 2024: · Adjusted EBITDA for the period was 19,708 KSEK (8,445 KSEK), an increase of 11,263 KSEK · The Group's Net sales for the period was 71,886 KSEK (96,113 KSEK), a decrease of 25% · The Group's game contribution for the period was 53,474 KSEK (42,944 KSEK), an increase of 25% · Average revenue per daily active user (

MAG Interactive AB (publ) publishes Interim Report September – November 2023/2024

MAG Interactive’s EBITDA reached 20 MSEK in Q1, an increase of 20 MSEK compared to the same quarter the previous year. Net sales decreased by 21% as a result of lower user acquisition volumes.Summary of the period September 2023 – November 2023: · Adjusted EBITDA for the period was 19,634 KSEK (3 KSEK) an increase of 19,631 KSEK · The Group's Net sales for the period was 76,745 KSEK (97,327 KSEK) a decrease of 21% · The Group's game contribution for the period was 54,864 KSEK (33,136 KSEK), an increase of 66% · Average revenue per daily active user (ARPDAU) for the period was

MAG Interactive announces soft launch of Crozzle

After seeing initial positive metrics, MAG will continue to test its new crossword game Crozzle in the US market.Stockholm, Sweden - 13 December, 2023 - MAG Interactive, a leading mobile games developer based in Stockholm, is excited to announce the soft launch of Crozzle, a new crossword game with a decoration meta. The game is set to soft launch in the US market. Crozzle is a relaxing crossword game where players can casually compete by completing crossword puzzles. Players earn rewards that allow them to decorate travel destinations and new locations to decorate can be unlocked over

MAG Interactive AB (publ) publishes the Annual Report for 2022/2023

MAG Interactive AB (publ) has today published the Annual Report for 2022/2023 on the company’s website.Stockholm, Sweden - 7 December, 2023 - MAG Interactive AB's (publ) annual report for the financial year 2022/2023 has today been published on the company's website: https://www.maginteractive.com/investors/investor-relations/reports/In the section of significant events after the end of the year, MAG Interactive notes; In November, the parent company received from the Swedish Tax Agency a preliminary decision to reject the research RnD deductions (Forskningsavdrag) made during the period

MAG Interactive AB (publ) publishes Interim and Year-End Report September – August 2022/2023

MAG Interactive’s net sales reached 80 MSEK in Q4, a decrease of 11% compared to the same quarter the previous year. Adjusted EBITDA grew to 25 MSEK, resulting in an adjusted EBITDA-margin of 31%. The annual net sales grew to 362 MSEK with an adjusted EBITDA of 58 MSEK.Summary of the period June 2023 – August 2023: · Adjusted EBITDA for the period was 25,010 KSEK (4,719 KSEK) an increase of 20,291 KSEK · The Group's Net sales for the period was 80,095 KSEK (90,001 KSEK) a decrease of 11% · The Group's game contribution for the period was 53,942 KSEK (34,894 KSEK), an increase of

MAG Interactive AB (publ) publishes Interim Report September – May 2022/2023

MAG shows strengthened profitability, with a 16% revenue growth adjusted for a transfer bonus last year. Net sales reached 89 MSEK and ARPDAU grew 22% compared to the same quarter the previous year.Summary of the period March 2023 – May 2023: · The Group's adjusted Net sales for the period was 88,648 KSEK (76,456 KSEK) an increase of 16%. The comparison period is adjusted for a nonrecurring income of 14.7 MSEK and the adjusted EBITDA and result per share relate to the same nonrecurring income as well as revaluation of incentive programs. See note 4 for details · Adjusted EBITDA for

MAG joins Playing For The Planet for the fourth consecutive year

In this year's UN climate and gaming initiative, Playing For The Planet, MAG is launching special events to support the protection of the snow leopard and the unique ecosystem of the Himalayas.Stockholm, Sweden - May 22, 2023 - MAG Interactive today announced its participation in the UN Environment Programme's Playing For the Planet Alliance for the fourth time. In this year's campaign, MAG has chosen to focus on the importance of preserving the Himalayas and protecting the snow leopard, which lives in this unique environment.Human activity, such as large-scale exploitation and poaching,

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