Major League Gaming 2012 Season Generates 334% Growth in Live Online Viewers
Record Breaking 11.7 Million Unique Online Viewers Consumed 15 Million Hours of MLG’s Live Video
NEW YORK— November 14, 2012—Major League Gaming (MLG), the world's largest eSports league, today reported 334% year over year growth in live streaming video viewers. A record-breaking more than 11.7 million unique viewers tuned in to watch the four 2012 MLG Pro Circuit Championships online. In comparison, the 2011 Pro Circuit season drew 3.5 million unique online viewers. More than 15 million hours of live online video were consumed during Pro Circuit weekends by MLG’s passionate audience of young, male gamers. Compared to online communities for traditional sports leagues, MLG’s demographic is younger, more male dominated and more affluent. (60% 18-34 year olds; 85% male, and over 40% HHI $100k+ - Comscore).
“MLG’s 334% growth in live online audience this year surpasses growth demonstrated by traditional sports. This is a testament to the mainstream demand for competitive gaming and power of live streaming,” said Sundance DiGiovanni, CEO, Major League Gaming. “The last two years have been the largest in MLG’s 10-year history with over 636% growth in live viewers. I only expect that growth to continue in 2013.”
The 2012 MLG Pro Circuit season traversed the US with video game competitions in Columbus, OH (March 23-25), Anaheim, CA (June 8-10), Raleigh, NC (August 24-26) and Dallas, TX (November 2-4). Each three-day event was streamed live online in HD up to 1080p via www.majorleaguegaming.com. Millions of gamers competed via MLG’s Pro Circuit and online tournaments in 2012.
The following infographic further illustrates the growth of MLG in 2012:
Katie Goldberg - VP Communications and PR
Major League Gaming
ABOUT MAJOR LEAGUE GAMING:
Major League Gaming (MLG) (www.majorleaguegaming.com) is the world’s largest eSports organization with millions of live viewers, fans and competitors around the globe. MLG enables gamers to compete, improve their skills, and socialize via the largest online destination for competitive console and PC gaming featuring more than 8 million registered gamers, and the annual MLG Pro Circuit featuring live, in-person tournaments in cities nationwide. MLG broadcasts competitive play, analysis and more via online streaming to hundreds of thousands of fans in an average of more than 170 countries.