Rauch signs revolutionary new soft drinks distribution deal

, Rauch Group, one of Europe’s largest soft drinks manufacturers, has teamed up with Koolaking to distribute its fruit juices and iced tea and coffee direct to offices. This revolutionary new distribution concept for soft drinks is being pioneered by Koolaking, who operates a network of licensed distributors throughout the UK. Instead of expensive and high maintenance vending machines, Koolaking will supply Rauch Group drinks direct to offices in coolers with an ‘honesty box’ system of payment. This innovative approach will be administered by key staff within participating companies, whilst Koolaking’s licensed distributors will take care of stock levels. Koolaking expects UK sales to top £5m in the first five years, with 10% of all product purchases going to The Stroke Association. Nevern Johns, Koolaking Licensing Manager said: “We are delighted to be working with such a major player in the European soft drinks industry to bring healthy drinks and snacks direct to offices”. James Beeby, Head of Corporate Fundraising at The Stroke Association said: “Consuming five portions of fruit and vegetables a day has been proven to reduce the risk of stroke and we are delighted to support this innovative venture which will bring healthy drinks and snacks into the workplace”. Contacts: Nevern Johns, Koolaking: +44(0)20 3298 0720 nevern@koola-king.com www.koola-king.com Tim Maltin, Maltin PR: +44(0)20 7887 1357 tim@maltinpr.com www.maltinpr.com Photographs: Nevern Johns, Koolaking Licensing Manager: www.maltinpr.com/nevern-johns Stocked Rauch/Koolaking Cooler: http://www.maltinpr.com/koolakingrauch-cooler Rauch Group Logo: www.maltinpr.com/rauch Koolaking Logo: www.maltinpr.com/koolaking The Stroke Association Logo: www.maltinpr.com/the-stroke-association