Soft drinks manufacturer Rauch Group and distributor KoolaKing announces revenue share deal with The Stroke Association

, We thought you might be interested in the below story: Soft drinks manufacturer Rauch Group and distributor KoolaKing announces revenue share deal with The Stroke Association KoolaKing and Rauch Group, one of Europe’s largest soft drinks manufacturers, have agreed a revenue share deal with The Stroke Association, to distribute healthy fruit juices and soft drinks direct to offices. This innovative approach to sponsorship and promotion is appropriate in the current market when the public are looking for new ways of giving to charity. KoolaKing expects UK sales to top £5m in the first five years, with 10% of all product purchases going to The Stroke Association. This revolutionary new distribution concept for healthy soft drinks is being pioneered by KoolaKing, who operates a network of licensed distributors throughout the UK. Instead of expensive and high maintenance vending machines, KoolaKing will supply Rauch Group drinks direct to offices in coolers with an ‘honesty box’ system of payment, which will be administered by key staff within participating companies. James Beeby, Head of Corporate Fundraising at The Stroke Association said: “Consuming five portions of fruit and vegetables a day has been proven to significantly reduce the risk of stroke and we are delighted to support this innovative venture which will bring healthy drinks and snacks into the workplace”. Nevern Johns, Koolaking Licensing Manager said: “We are delighted to be working with The Stroke Association and such a major player in the European soft drinks industry to bring healthy drinks and snacks into the workplace”. Contacts: Nevern Johns, Koolaking: +44(0)20 3298 0720 nevern@koola-king.com www.koola-king.com Tim Maltin, Maltin PR: +44(0)20 7887 1357 tim@maltinpr.com www.maltinpr.com Photographs: The Stroke Association Logo: www.maltinpr.com/the-stroke-association Nevern Johns, Koolaking Licensing Manager: www.maltinpr.com/nevern-johns Stocked Rauch/Koolaking Cooler: http://www.maltinpr.com/koolakingrauch-cooler Rauch Group Logo: www.maltinpr.com/rauch Koolaking Logo: www.maltinpr.com/koolaking