Emilio Pucci and Marcolin Sign a Worldwide Exclusive License Agreement for the Eyewear Category
Longarone (Belluno), 10th June 2014
Marcolin Group and Emilio Pucci announce having reached the worldwide exclusive license
agreement for the design, production and distribution of sunglasses and eyeglasses for
Emilio Pucci, the timeless fashion brand synonymous with luxury, color, design and “joie
de vivre”, represented in its famous prints, innovative silhouette and fabrics that go
beyond seasonal trends, for more than 60 years.
The license, effective January 2015 with the launch of the first sunglasses collection, will
have the duration of five years, renewable. The eyewear release will speak to an extremely
feminine woman, embracing radiant and refined aesthetics and a luxury lifestyle in which
creativity and minimalism will come together.
Giovanni Zoppas, CEO of Marcolin Group, says: ”We are very pleased to include Emilio
Pucci in our licensing portfolio, a brand with a unique and extraordinary heritage, iconic
and with a great and long-standing tradition. In common we have the high affinity for the
attention to the product and to the brand codes and values: these elements let us
successfully face a more and more challenging market. Our product offering including
Emilio Pucci will provide additional quality to the women’s universe that we address”.
Maurizio Marcolin, Style & Licensing Officer of Marcolin Group, affirms: ”Emilio Pucci has
been a worldwide pioneer in Italian fashion, and still now the Maison amazes with the
exclusivity and originality of its creations. This is another reason why we are enthusiastic
about starting this new and exciting adventure. We will make available our know-how in
order to guarantee a product consistent with the unmistakable Pucci style through up-todate
design, materials and colors”.
Laudomia Pucci, CEO of Emilio Pucci, declares: "We’re enthusiastic to work with Marcolin
Group. Both companies are bearers of Italian values and able to interpret with creativity
and innovation the heritage and patrimony of which they are international witnesses.
The continuous research of innovative materials, design and quality represent the great
asset of this partnership.
The agreement allows the product reinforcement in its global dimension, aiming to grow in
traditional and new markets following the Pucci brand solidification and expansion”.
Original press release is available on Marcolin’s website www.marcolin.com
MARCOLIN GROUP
Marcolin is among the leading companies for eyewear and stands out in the luxury sector
for high quality of products, focus on details and a prestigious distribution network. In
2013, the company sold about 5.5 million eyeglasses with more than 700 models.
In December 2013, Marcolin finalized the acquisition of Viva International significantly
strengthening its brand portfolio and the distribution structure, particularly in the U.S.
Currently the company portfolio of brands includes: Tom Ford, Balenciaga, Ermenegildo
Zegna, Agnona, Montblanc, Roberto Cavalli, Tod's, Swarovski, DSquared2, Diesel, 55DSL,
Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction, Timberland,
GUESS, GANT, Harley-Davidson®, Marciano, Catherine Deneuve, SKECHERS, BONGO®,
CANDIE’S®, RAMPAGE®, Viva, Magic Clip®, Savvy, Marcolin, National and Web.
EMILIO PUCCI
The Emilio Pucci Maison was founded in 1947 by the Marquis Emilio Pucci, a dashing
Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in
1947 when the photo of a revolutionary ski suit he designed for a female friend found its
way to the pages of Harper’s Bazaar.
A brilliant colorist, he drew inspiration from nature, architecture and exotic cultures to
create his signature prints, infusions of kaleidoscopic colors in graphic, abstract patterns.
With his bold, new designs and radical approach to fashion he soon became a fashion
phenomenon, crowned “The Prince of Prints” by the international fashion press. His
trailblazing vision continues to reverberate to this day.
In the 1990’s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and
in April of 2000, formed an alliance between the Pucci family and LVMH, with the French
luxury group acquiring 67% of the capital. Backed by the Group, the brand has since
embarked upon a rapid expansion and now has a global network of over 50 monobrand
stores worldwide, with a strong historical presence in USA and a growing presence in new
markets. The brand is headquartered in the historic centre of Florence in the Pucci family’s
Renaissance-era Palazzo, which is also the inspiration behind Pucci's new store concept
created by architect Joseph Dirand.
Not limited to ready-to-wear the Emilio Pucci universe, has always extended beyond
fashion to include lifestyle, design and of course, eyewear.
Today, Creative and Artistic Director, Peter Dundas, carries on the trailblazing vision and
love affair with Italian craftsmanship, luxury, colour and design that began over six
decades ago.
Marcolin Contacts:
Serena Valente
Worldwide Head of Communication
+39 02 76387611
svalente@marcolin.com
Community consulenza nella comunicazione
+39 0422 416 111 / +39 02 89404231
Auro Palomba
Giuliano Pasini +39 335 6085019
giuliano.pasini@communitygroup.it
Investor Relations
Alessandra Sartor
Massimo Stefanello
+39 0437 777111
invrel@marcolin.com
Emilio Pucci Contacts:
www.emiliopucci.com
KARLA OTTO MILANO
Paola Giannini
+39 02 65569856
paola.giannini@karlaotto.com
Marcolin Contacts:
Serena Valente
Worldwide Head of Communication
+39 02 76387611
svalente@marcolin.com
Community consulenza nella comunicazione
+39 0422 416 111 / +39 02 89404231
Auro Palomba
Giuliano Pasini +39 335 6085019
giuliano.pasini@communitygroup.it
Investor Relations
Alessandra Sartor
Massimo Stefanello
+39 0437 777111
invrel@marcolin.com
Emilio Pucci Contacts:
www.emiliopucci.com
KARLA OTTO MILANO
Paola Giannini
+39 02 65569856
paola.giannini@karlaotto.com
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