Social Relationships Now Promoting Retail Decisions: Interview with Rachel Weiss at L’Oreal

The social media phenomenon is looming large for retailers with the SoLoMo (social, location-aware, mobile) customer providing new kinds of exciting marketing opportunities for companies ready to capitalize on this. The landscape is changing every day and companies must prepare to be flexible, test and learn as they strive to expand their digital reach. Rachel Weiss, Assistant Vice President, Digital Strategy and Interactive Marketing, L’Oreal is a speaker at the marcus evans Social Commerce Conferencetaking place on July 27-28 at the Sir Francis Drake in San Francisco, CA. Weiss