Analyzing Key Challenges in Conducting Market Research

Interview with Dev Das, Group Director, Strategic Insights & Analytics at Auxilium PharmaceuticalsDue to the recent amount of profitable drugs coming off patent and the need to streamline market research strategies, market researchers are facing many challenges in this complex and increasingly competitive industry. This conference will look at current and new market research trends and techniques that are utilized in the industry to ensure market growth. With the proliferation of digital media, we will also look at how these new mediums are enabling market researchers to reach out to