Market Engineering strengthens agency team with appointment of former Jaguar Land Rover PR Director

Intensifies market focus and broadens industry reach

Market Engineering, the leading external communications agency for automotive technology businesses, has recruited former Jaguar Land Rover global PR director Paul Chadderton to a new account director position. As well as strengthening the agency’s service to its portfolio of UK and multinational B2B clients, Chadderton’s appointment further develops Market Engineering’s expertise in the premium luxury and high performance vehicle sectors.

“Market Engineering prides itself on delivering an unrivalled blend of specialist knowledge, technical accuracy and marketing prowess so Paul will be an invaluable asset to the company,” explained Richard Gotch, Market Engineering managing director.  “As an experienced strategist, writer and communications director, his skills and knowledge are ideally suited to Market Engineering’s continued delivery of expert, technically-focused material for a growing client base which has driven double-digit growth for the business in the last three years.”  

Chadderton, who left Jaguar Land Rover (JLR) last year after a 12 year association with the Jaguar brand, held a number of senior communications positions at the company including global PR director roles for Jaguar and JLR corporate communications. Prior to joining JLR he specialised in automotive journalism, initially for B2B magazines and latterly at leading consumer weekly Auto Express, as executive editor. Most recently he has been a director of a boutique creative services agency.

“Having Paul at Market Engineering  enhances our capacity to support multinational companies with a full suite of services ranging from highly technical PR to complex corporate and crisis communications,” added Richard Gotch.  “As well as benefiting our 23 technology clients – many of whom are global first-tier automotive suppliers that have relied on us for more than a decade – this new appointment also reinforces  our capability in the luxury, performance and niche vehicle segments. Paul will also be instrumental in mentoring other members of the Market Engineering team, including the successful candidate for a currently open account manager position.”

Paul Chadderton, who will be based at Market Engineering’s Oxfordshire HQ and assumes his new responsibilities with immediate effect, commented:

“Market Engineering is held in high regard by the automotive industry and associated media and I look forward to working with the team on a portfolio of prestigious clients. After more than a decade working for vehicle manufacturers, the technology specialism of Market Engineering and its clients presents a refreshing challenge, as will the opportunity to use my experience to help drive continued business growth.”

Press contact:
Christopher Foster of Market Engineering Ltd
+44 (0) 1295 277 050

About Market Engineering Ltd:
Market Engineering is Europe’s leading communications agency for automotive technology businesses, with complementary strengths in niche vehicles, aftermarket and related professional services. Our team of engineers and experienced communication professionals provides a unique level of technical accuracy, market understanding and sector-specific expertise.  The Market Engineering client portfolio features highly respected global organisations including tier-1 suppliers, engineering consultancies and motorsport companies as well as providers of specialist automotive products and services. 


About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.