ZeroLight, creator of world's most advanced car configurator, appoints Market Engineering as dedicated communications agency
ZeroLight, the creator of a real-time 3D visualisation technology that immerses customers into a graphically stunning virtual car showroom, has appointed Market Engineering to service its external communications needs, including PR.
ZeroLight’s advanced car configurator is set to transform the way that new vehicles are specified and purchased through the use of proprietary real-time 3D visualisation technology that allows vehicles to be viewed from any position internally or externally; specified to preferred colour and trim; and interacted with via a range of engaging features.
The high level of personalisation now offered by vehicle manufacturers through trim and model variance makes complete range exhibition in a real-world showroom impossible. ZeroLight’s proprietary technology enables real-time demonstration of trim and options, heightening customer interaction and providing the ideal platform for up-selling.
Major news from ZeroLight, including of collaborative partnerships with vehicle manufacturers, will be announced in coming weeks. As background ahead of this, information and examples of ZeroLight’s recent successes at industry awards can be found in the following press releases prepared by the company.
Rising star award for Zerolight recognises development of the world’s most advanced car configurator
Further details and a demonstration of ZeroLight’s technology can also be found by exploring the following resources:
If you would like to explore ZeroLight’s technology, interview a senior director at the company or even visit ZeroLight’s headquarters in the north east of the UK for a demonstration of the car configurator, please contact me to discuss possibilities.
About ZeroLight
ZeroLight is the world’s most advanced car configurator solution. Proprietary real-time 3D visualisation technology creates graphically stunning vehicles configurable to any manufacturer specification, displayed in Ultra High Definition at an industry leading frame rate and with a rich feature set. The solution is used by global car brands to clearly and accurately demonstrate model range, configuration and design to promote higher specification purchases and increased sales. Deployed cross-platform on cutting edge display technologies, such as 4K UltraHD screens and virtual reality headsets, the technology supports a large range of use cases and formats.
About Market Engineering
Market Engineering is one of Europe’s leading external communications specialists for the automotive, engineering technology and related industries. Our clients include many of the world’s most interesting companies, from giant multinationals to specialist consultancies.
Press Contact
Paul Chadderton
01295 277050
Paul.Chadderton@m-eng.com