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Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

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Flybrid bus KERS technology fitted to first customer bus ready for start of public service trials

Fri, Sep 12, 2014 15:16 CET

Validated simulation model allows operators to calculate benefitsWrightbus exhibits Flybrid application at Low Carbon Vehicle (LCV) exhibitionA new technology that could slash bus operators’ fuel bills by up to 15 percent is to progress to public service trials. Following a successful validation programme, the new Flybrid bus KERS (Kinetic Energy Recovery System), developed by Torotrak PLC (LSE: TRK) will enter service with Arriva in the autumn. “We believe this is going to be the most cost-effective bus hybrid technology on the market,” claims Torotrak CEO Jeremy Deering, “Because the

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Flybrid bus KERS technology fitted to first customer bus ready for start of public service trials

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