Market Engineering

Market Engineering
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About Us

Market Engineering is Europe’s leading specialist marketing communications agency for the automotive technology sector. Founded in 1990 we have a track record of driving client reputation, sales growth and brand value that spans more than twenty years. Our team of qualified engineers and experienced communication professionals provide a unique level of technical accuracy, market understanding and sector-specific expertise that is unmatched by less focused agencies. Additionally, our approach is always strategic and marketing driven. Basing all our public relations and marketing communications activities on this essential foundation allows us to develop compelling and contagious messages and then accurately, powerfully and cost-effectively communicate them. Our clients comprise many highly respected global organisations including: Vehicle manufacturersTier-1 and 2 automotive suppliersAftermarket component and service providersMotorsport teams, manufacturers and suppliersEngineering consultanciesProviders of specialist automotive products and services including logistics and recruitmentWe are proud to say that many clients have been with Market Engineering for more than a decade, a strong testament to the quality of our work and our commitment to continuous improvement.

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Car Makers and Consumers Have the Power to Make New Cars Safer

Mon, Jun 06, 2016 17:41 CET

BBC Radio 4’s consumer affairs programme, ‘YOU & YOURS’, today (6 June 2016) featured discussion on the importance of Autonomous Emergency Braking (AEB) as a crucial car safety technology – highlighting the role of consumers in insisting it is a key feature on their cars, and the responsibility that car makers have to make it more widely available...Talking with programme host Winifred Robinson, Matthew Avery, Head of Insurance Research at Thatcham Research, urged drivers to only consider cars equipped with AEB and highlighted the importance of vehicle manufacturers including the technology

Safety should be “Standard” on all new cars launched in 2016

Fri, Feb 12, 2016 15:39 CET

· Thatcham Research welcomes the support of ‘What Car?’ magazine as they join the call for Autonomous Emergency Braking (AEB) on all new cars · While in 2015, 41% of cars on sale in the UK had AEB available, only 17% had it as standard fit. Of the remaining 24%, less than 2% of cars were specified with AEB as an “extra” by motorists · 82% of consumers say that they expect safety features like AEB to be a "given" on all new cars – not as an “extra” (Thatcham/Direct Line Group survey)* · There is no longer any excuse for car makers to

Revealed: The Safest Cars in Britain – and the Actions That Drivers and Vehicle Manufacturers Should be Taking Now to Further Improve Vehicle Safety

Thu, Jan 14, 2016 10:53 CET

Automotive research centre identifies key steps that would make British roads safer as the winners of the 2016 What Car? Car of the Year Safety Award are announced· Thatcham Research and What Car? together reveal the safest cars on sale in Britain today · Volvo XC90 is the clear top choice for drivers who put safety first · Honda Jazz and Toyota Avensis commended for their safety performance · Autonomous Emergency Braking (AEB) a ‘must-have’ safety technology - consumers and fleet operators urged to only consider new cars that feature AEB as standard equipment The Volvo XC90 is

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About Us

Car Makers and Consumers Have the Power to Make New Cars Safer

Safety should be “Standard” on all new cars launched in 2016

Revealed: The Safest Cars in Britain – and the Actions That Drivers and Vehicle Manufacturers Should be Taking Now to Further Improve Vehicle Safety

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