Marketecture wins product launch brief with Synergist

MediaCityUK-based integrated b2b agency, Marketecture has been appointed by leading project and resource management software provider Synergist to expand their presence in the consultancy sector.  

Synergist has built its reputation delivering cross-business system solutions to the marketing agency sector, but the company is looking to drive growth by broadening its product offer for new markets including environmental services, industrial and general business consultancies and professional services firms.

Marketecture was appointed following a competitive pitch and is working with the company to develop a brand and segmentation strategy for the new market launch, as well as driving a lead generation programme.

Synergist sales and marketing director Nick Lane said: “Synergist gives companies visibility and control of projects and resources to enable them to realise their profitability potential. While we’ve achieved a market leadership position in the agency space, in order to realise the full potential of our business model and maintain our pace of growth, we want to extend our offer into these sectors where we have experience of delivering real value.

“Marketecture impressed us with their strategic thinking and ability to extend this beyond the immediate brief.  This enabled us to see the potential of what could be achieved in the medium term through an integrated approach. The team’s expert knowledge of the b2b buying process and great creative ideas were key reasons we chose to work with Marketecture.”

Marketecture is a full service b2b marketing agency that offers brand, creative, digital, PR and social media services and works with a broad range of national and international brands including Reed Elsevier, The Peel Group, FT Corporate, DHL Supply Chain and dock10.

Marketecture managing director Michael Clark said: “As an agency that benefits immensely from using Synergist ourselves, we genuinely believe that the system can drive an efficiency revolution in the consultancy sector and recognise what a huge opportunity this is for the company to quickly grow its share in a new market. We are really excited about playing our part in driving awareness, generating leads and working closely with the Synergist management team to maximise this opportunity to drive future growth.”

For further information about Marketecture please visit www.marketecture.co.uk, call 0161 786 8040 or connect via twitter @MarketectureUK.

ENDS

Press contact:

Dave Beresford 

Senior PR Account Manager 

Marketecture

0161 786 8051                                                                                  

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