ISM Launches Site to Help B2Bs Transition to Interactive Marketing
Redesigned Marketstrong.net helps industrial OEMs, distributors and contract manufacturers cut advertising spend through strategy, eCommerce, SEO, design & web development.
Nashville, Tenn. (November 7th, 2011) – Industrial Strength Marketing (ISM) relaunched its company website with a focus on providing B2Bs with the latest in interactive marketing strategies and tools. The new site, www.Marketstrong.net, is designed to help OEMs, distributors and contract manufacturers differentiate and expand their business through focused marketing versus traditional advertising.
"Today's highly technical industrial buyer demands more than just traditional communications from suppliers," said James Soto, CEO of ISM. "The companies that thrived during this recession employed interactive tools such as parametrically searchable eCommerce catalogs, competitor product cross reference apps, search engine optimization (SEO) platforms, and set the stage to provide design engineers downloadable CAD models. By taking advantage of these tools before competitors, savvy industrial CEOs, CMO's and B2B marketers can gained a formidable advantage."
Marketstrong.net features case studies, infographics and success stories that highlight core marketing strategies and disciplines: cross-media marketing, search engine optimization, social media marketing, eCommerce, mobile app development, user experience design, web development and branding. The site's feedback section encourages visitors to request expert advice on anything from single marketing campaigns to turnkey services.
As industrial media insiders with over 20 years of B2B experience, ISM has carved its niche as thought leaders in the industrial marketing space. ISM is currently a member of major industrial trade groups such as SME and NAM, and has helped industrials and B2Bs such as ProcessBarron, Motion Industries and Balor Motors produce successful online marketing campaigns.
Visitors to www.marketstrong.net can now use the site to discuss marketing challenges or learn more about ISM's methodologies.
FOR IMMEDIATE RELEASE
For media inquiries, please contact:
Courtney Brown
Industrial Strength Marketing
615.577.2015
About Industrial Strength Marketing
Established in 2003, ISM is a leading Web and strategic marketing provider focused on industrial, B2B and B2C. Partnering with clients that range from major industrials, institutional organizations and consumer products to a hearty mix of ambitious startups and multinational corporations, ISM provides both integrated marketing solutions as well as highly specialized online marketing services for companies - large and small.
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