Jeffrey L. Cohen of Radian6 to Speak in Nashville at Murmuration 2012
Social Strategist and nationally recognized speaker and author will discuss emerging trends in B2B social media at Southeast's landmark social technology event.
Nashville, Tenn. (Dec. 22, 2011) – Murmuration 2012, an unprecedented gathering of social technology leaders in Nashville, Tenn., is bringing the brightest minds in social technology to share insights and strategies with business leaders looking to effectively track, measure and monetize social media.
Keynote Panelist Jeffrey L. Cohen, a nationally recognized speaker on B2B social media marketing and coauthor of the forthcoming The B2B Social Media Book, will be joining speakers from leading social technology companies at the historic Franklin Theatre.
Cohen is a Social Strategist at Radian6, a salesforce.com company and leading social media monitoring software that helps businesses listen, discover, measure and engage in conversations across the social web. He's used his experience at Radian6 and as Managing Editor of SocialMediaB2B.com to address the needs of the B2B market, establishing his forthcoming book as a definitive guide for B2B marketers who want to master social media and drive leads.
In addition to Cohen, Keynote Panelists from Gigya, Moontoast, ExactTarget and Industrial Strength Marketing (ISM) will discuss both challenges and opportunities that enterprises face as social media becomes more integral to campaign and relationship-based marketing.
"As I speak to business people across the country about the current uses of social media to better communicate with their customers and drive business value, I love when people connect the dots with their business," said Cohen. "I am looking forward to sharing this message with the vibrant Nashville business community."
The keynote event, sponsored by Industry Collective, is scheduled for February 8 from 1:00pm to 5:00pm at the historic Franklin Theatre in downtown Franklin, Tenn.
Tickets for Murmuration 2012 go on sale January 9, 2012. Tickets for the The Birdbath VIP Social, a limited capacity "after event" at the McConnell House, will provide VIP attendees opportunities for one-on-one discussions with Murmuration Panelists, as well as hands-on demonstrations of the featured technologies.
The Murmuration 2012 event will also benefit the Nashville Technology Council scholarship fund and the Nashville chapter of the International Social Media Club.
For more information on the event and ongoing updates, visit www.INDCollective.com or follow the Industry Collective on Facebook.
About Jeffrey L. Cohen
Jeffrey L. Cohen is a Social Strategist at Radian6, a salesforce.com company. Radian6’s social media monitoring software helps businesses listen, discover, measure and engage in conversations across the social web. Jeff works with B2B and B2C enterprise companies to assess their social media strategy and adoption, and advises them on how social media marketing, communications and engagement can help them meet their business objectives.
With more than 20 years of marketing experience, Jeff has provided strategic counsel to B2B and B2C companies on both the client and agency sides.
He is coauthor of The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley), the definitive guide for B2B marketers who want to master social media and drive leads. Jeff is also the co-founder and Managing Editor of SocialMediaB2B.com, the leading online resource for social media’s impact on B2B marketing.
About the Industry Collective
Industry Collective is a group of Nashville-based creative, marketing, social media and technology professionals who come together to validate and constructively shape ideas amongst their peers. The Collective was formed to make the connections necessary to produce great work. For more information, visit www.INDCollective.com
About Industrial Strength Marketing
Established in 2003, ISM is a leading interactive, mobile, search and social marketing solutions provider focused on industrial, B2B, B2C and agency services markets. ISM provides both integrated marketing solutions as well as highly specialized social enterprise marketing services for Fortune 500 clients like Motion Industries, Baldor Electric Company, Hain Celestial and other major brands. ISM also assists growth-minded businesses, advertising and traditional media agencies in providing additional value to their customers. For more information, visit www.marketstrong.net.
FOR IMMEDIATE RELEASE
For media inquiries, please contact:
Courtney Brown
Industrial Strength Marketing
615.577.2015
www.marketstrong.net
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