Patrick Salyer, CEO of Gigya, Joins Panelists at Murmuration 2012
Gigya CEO will present "The Social Imperative: Why Online Business Must Adapt" at the Southeast's landmark social technology event.
Nashville, Tenn. (January 4, 2012) – Patrick Salyer, CEO of Gigya, the leading social integration provider on the web, will join panelists at Murmuration 2012 to address the challenges and opportunities that enterprises face as social media strategies becomes integral to campaign and relationship-based marketing.
Salyer's session, "The Social Imperative: Why Online Businesses Must Adapt" will focus on why companies must embrace social integrations for websites as online success metrics rapidly shift. Salyer will discuss emerging trends and how businesses can optimize social strategies to keep users engaged, generate leads and leverage first-party, permission-based social data to learn more about their customers than ever before.
Murmuration 2012, an unprecedented gathering of social technology leaders in Nashville, Tenn., will connect experts from social technology companies with Nashville's business and marketing communities to share insights on effectively tracking, measure and monetizing social media.
“I’m thrilled to present at Murmuration and meet members of the Nashville tech community,” said Salyer. “We’re looking forward to sharing the Gigya story and discussing how websites can take advantage of social technologies and social data to boost on-site engagement and power marketing efforts.”
As CEO of Gigya, Salyer is responsible for overall business strategy and day-to-day operations, helping clients integrate their online business with the top social networks and identity providers and drive referral traffic with a suite of social plugins.
In addition to Salyer, Keynote Panelists from Radian6, Moontoast, ExactTarget and Industrial Strength Marketing (ISM) will share the stage at the historic Franklin Theatre.
The event, sponsored by Industry Collective, is scheduled for February 8 from 1:00pm to 5:00pm at the historic Franklin Theatre in downtown Franklin, Tenn.
Tickets for Murmuration 2012 go on sale January 9, 2012. Tickets for the The Birdbath VIP Social, a limited capacity "after event" at the McConnell House, will provide VIP attendees opportunities for one-on-one discussions with Murmuration Panelists, as well as hands-on demonstrations of the featured technologies.
The Murmuration 2012 event will also benefit the Nashville Technology Council scholarship fund and the Nashville chapter of the International Social Media Club.
For more information on the event and ongoing updates, visit www.INDCollective.com or follow the Industry Collective on Facebook.
About Gigya
Gigya is the #1 social choice for websites, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn, consolidating the most powerful social features in a single solution. The company offers a suite of social plugins such as Social Login, Share, Game Mechanics, Community and a Social Identity Management Platform enabling sites to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than 700 million users each month across more than 500,000 sites, Gigya's technology is the choice of global leaders in publishing and commerce including CBS, FOX Sports, Intuit, PepsiCo, The Home Depot, and Turner Networks. For more information, visit http://www.gigya.com
About the Industry Collective
Industry Collective is a group of Nashville-based creative, marketing, social media and technology professionals who come together to validate and constructively shape ideas amongst their peers. The Collective was formed to make the connections necessary to produce great work. For more information, visit www.INDCollective.com
About Industrial Strength Marketing
Established in 2003, ISM is a leading interactive, mobile, search and social marketing solutions provider focused on industrial, B2B, B2C and agency services markets. ISM provides both integrated marketing solutions as well as highly specialized social enterprise marketing services for Fortune 500 clients like Motion Industries, Baldor Electric Company, Hain Celestial and other major brands. ISM also assists growth-minded businesses, advertising and traditional media agencies in providing additional value to their customers. For more information, visit www.marketstrong.net.
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For media inquiries, please contact:
Courtney Brown
Industrial Strength Marketing
615.577.2015
www.marketstrong.net
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