Zound strengthens retail presence in the US

Zound Industries has announced a large scale merchandising expansion with Best Buy, a leader of technology products, services and solutions. This will be the first time Marshall products will be available at BestBuy.com and all Best Buy store locations throughout the US.

“It’s great to see that we are strenghtening our partnership with BestBuy. It’s a testament to our current product offering and our product roadmap, as well as the engagement from our US team”, said Pierre Carlson, Chief Commercial Officer, Zound Industries.

This latest development builds on Zound’s success in the US over the last couple of years. Between 2017 and 2019, the business grew by almost 40% to 288 MSEK in total, making the US Zound’s single biggest market.

“We have great momentum in the US market, especially with the Marshall brand. BestBuy is a leader in the consumer electronics business and this expansion will help to continue our momentum and grow brand awareness throughout the US”, said Patrick McAskin, Sales Director Americas, Zound Industries.

Roll out of the Marshall speaker range in BestBuy began on June 14, 2020.

“Our partnership with BestBuy is essential to us and with this expansion we strenghten our position on the US market as consumer demand is starting to return”, said Martin Axhamre, CFO and acting CEO, Zound Industries.

For more information, please contact
Gustav Dahlgren, Head of Communications, Zound Industries
gustav.dahlgren@zoundindustries.com | +46 704 96 93 13

About Zound Industries International AB
Zound Industries designs and develops speakers and headphones under the brand names adidas, Marshall and Urbanears. With a strong focus on innovative technology and user-centered design, Zound has launched a wide range of iconic, award-winning products. Zound currently has around 250 employees, with offices in Stockholm, New York, London, Paris, Shenzhen and Hong Kong. In 2019 turnover reached about SEK 2.0 billion.