MATTEL GIVES GIFT OF SIMPLICITY FOR THE HOLIDAYS

MattelHoliday.ca makes seasonal shopping easy for kids every age

TORONTO – Today, Mattel launched its one-stop online destination for the season’s hottest toys—MattelHoliday.ca.

The microsite features a hand-picked list of Mattel’s Top Holiday Toys of the season that are sure to be on every kid’s wishlist. The list includes 28 toys for children of all ages, but ten have been dubbed the most wanted of the season. Mattel’s list of Top Ten Toys include Fisher-Price®, brand new blaster brand BOOMco.™, and new play sets from classic favourite Hot Wheels®.

“Toy trends are constantly evolving and it’s important for Mattel to have its finger on the pulse to ensure that we are incorporating elements that both kids and parents want,” said Judy Grah, Brand Manager, Mattel. “This year’s holiday gift guide was carefully curated to ensure that there is something for every child’s unique taste. Whether it’s a new spin on a classic like the 2014 Holiday Barbie or the Monster High® Freaky Fusion™ Hybrid Dolls, there is something for everyone at MattelHoliday.ca.”

In addition to launching MattelHoliday.ca, Mattel will partner five influential parents across the country as Mattel Gift Giving Experts to spread the word about Mattel’s gift guide. Mattel Gift Giving Experts will travel across the provinces and spread their own tips and tricks for making the holidays as simple as possible.

“For parents, the holidays are absolutely the busiest time of year. In between work parties, school bake sales and vacation planning, there isn’t a lot of time to hunt down toys for the varying ages and tastes of the kids on your list,” said Judy Grah, Brand Manager, Mattel. “Mattel has found a way to subdue the craziness of the holidays with online destination MattelHoliday.ca. Parents don’t have the time to run around to multiple stores, so Mattel has done the work for gift givers and compiled a wide variety of toys suitable for everyone in one easy, accessible location.”

MattelHoliday.ca features toys from the following brands:

• Fisher-Price®
• Hot Wheels®
• BOOMco™
• Barbie®
• Monster High®
• Thomas & Friends™

To view Mattel’s Top Holiday Toys or to learn more, please visit www.MattelHoliday.ca.

About Mattel

The Mattel family of companies is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie®, the most popular fashion doll ever produced, Hot Wheels®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, including Little People® and Power Wheels®, MEGA® Brands, including MEGA BLOKS® and RoseArt®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

Ashley Bartlett

Senior Specialist, PR, TrojanOne

P: 416-355-2659

Ashley.Bartlett@trojanone.com

Julie De Liberato

Assistant Coordinator, PR, TrojanOne

P: 416-920-7044 Ext.404

Julie.DeLiberato@trojanone.com

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