“BOYCOTT THE BAGGIE” EFFORTS KICK OFF WITH NEW WEBSITE AND VIDEO
One Small Step Invites Consumers to Go Green, While Saving Green
Oakland, CA (October 14, 2010) - Who says there is no such thing as a free lunch? A lunch served in any one of the products featured in the online shop One Small Step (www.onesmallstep.com) is free in all the ways that matter – waste-free, lead-free, BPA-free, Phthalate-free, and PVC-free. And now it is easier than ever to begin your journey to a greener, more healthful lifestyle. With her brand new video, ”Who Needs the Junk”, Renata Bodon, founder and President of One Small Step, shows us that all it takes to give Mother Nature a helping hand is a simple pledge to “boycott the baggie” (featuring music by the fabulous Sippy Cups*)!
Our planet is choking on plastic bags.
In the time it took you to read this sentence, well over 600 plastic bags were thrown away in the state of California alone. Of all the plastic bags consumed, a mere 1-3% percent is recycled. What’s more, plastic bags are only a fraction of the problem. Today’s brown bag or sack lunches primarily consist of pre-packaged disposable individual servings of heavily processed “food.” As One Small Step’s new video shows, in one school year the average child can generate up to 67 pounds of trash, just from lunch waste! It is also estimated that one plastic bag can take up to 1,000 years to decompose. That means that if King John of England was snacking on a baggie full of jelly beans at the signing of the Magna Carta, that one little piece of plastic would just now be finishing it’s decomposition.
It’s easier than you think to save the planet.
All it takes to significantly reduce environmental damage is to get a whole lot of people talking and taking one small step! For ideas, consumers can visit www.boycottthebaggie.com, for simple, easy-to-follow ideas to reduce waste and go green! As an added bonus, going green leaves a lot more green in your bank account as well. Consider the fact that waste-free lunches cost one-third less than lunches served in disposable products. The average disposable lunch costs approximately $4.02 per day and the average waste-free lunch costs about $2.65 per day, which equals to a savings of over $240 per child per year!
One piece of trash, that’s all we ask.
Can you believe all it takes to help the environment is a simple pledge to eliminate one piece of trash every day? Think of the impact if each and every one of us made this simple commitment. Can’t live without that morning-commute latte? Keep an insulated travel mug in your car. Is your child gaga for a certain squeezable yogurt that starts with a “G?” Find him the same flavor of yogurt in a large, family-sized tub, and pack his lunch with a small serving sealed into a stainless steel container with a bamboo mini-spoon - and when the yogurt runs out, he’ll have a brand-new crayon holder!
These are just a few ideas to help you eliminate garbage from your life, visit www.onesmallstep.com and www.boycottthebaggie.com for many more, and to connect with others committed to boycotting the baggie!
Sources: LaptopLunches.com, NY State Department of Conservation, & Californians Against Waste
About One Small Step
Founded in 2008 by Renata Bodon, when her daughter entered a school that required waste-free lunches, she found it challenging to find safe and high-quality reusable lunch ware. With One Small Step, Bodon eliminates that struggle for others.
A one-stop online resource that features everything from eco-friendly food containers, wraps, and bags, to napkins, lunch ware and more, One Small Step has everything families need to go green!
A great resource for hard-to-find eco-friendly items, One Small Step's products are: environmentally-friendly, safe & non-toxic (no lead, BPA, Phthalates, PVC, etc.) and stylish!
For more information or to shop One Small Step, please visit www.OneSmallStep.com.
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* The Sippy Cups were founded by the parents of pre-schoolers who are excited by the world of creativity inhabited by our children. Their music is inspired by children (and sometimes even composed by them!) Several of these parents work in schools throughout California, and guide other parents into making music with their children. The Sippy Cups teach school groups how to resolve their conflicts without violence, while educating and entertaining school children about the wonders of our environment and how to keep it alive for their children.
Media Contact:
Inna Shamis
732.385.1714
inna@agcomgroup.com
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