REALITY TV PERSONALITY & NEW AUTHOR,DAVID GOOD, NAMED A CELEBRITY AMBASSADOR FOR STAND UP TO CANCER
Partial Proceeds From Debut Book “The Man Code”, To Benefit Cancer Research
JANUARY 26, 2011 (Los Angeles, CA) - Reality TV personality David Good, best known for getting a second chance on ABC’s “Bachelor Pad” after Season 5 of “The Bachelorette” has been named a Celebrity Ambassador for Stand Up To Cancer (SU2C), which funds groundbreaking research aimed at getting new treatments to patients faster, and to rally the public around the fight against the disease. To date, SU2C’s Celebrity Ambassadors have participated in two television telecasts across major networks and cable stations in 2008 and 2010, which raised more than $180 million in pledged donations. SU2C celebrity ambassadors also participate in fundraising events and serve as spokespeople in public service announcements and media interviews to generate awareness about cancer’s devastating impact and the role research plays in the effort to end it.
“We are delighted to welcome David Good as an ambassador for Stand Up To Cancer,” said Kathleen Lobb, Senior Vice President of the Entertainment Industry Foundation and a co-founder of Stand Up To Cancer. “David joins more than one hundred celebrities who have given unselfishly of their time to support this movement in the past two years. The commitment of our ambassadors has helped us to reach millions of people to help fund critical translational cancer research.”
Good made the commitment to become part of the cause after several loved ones were struck with the disease, and when he learned of the organization’s groundbreaking andinnovative approach to cancer research. SU2C is designed to eliminate barriers that have traditionally inhibited creativity and collaboration by enabling the best and brightest investigators from leading institutions across the country and the world to work together and accelerate the conquest of cancer. “The organization’s mission to raise awareness, and help support the research to find a cure is so important! My involvement is simply my way to give back and help fight against this disease,” he said.
Adding, “Cancer claims the lives of 1,500 Americans every single day. Unfortunately, I also know all too well that it can strike anyone, at anytime – and without regard to age, race, creed, fame or fortune. Having a grandfather and a best friend fighting this battle today, I want to be part of the effort that will drive research, awareness and a possible cure. I am honored and proud to join this important grassroots movement as an Ambassador!”
To help support these efforts, and to purchase the book, please visit www.mancodebook.com. 5% of book sales will benefit Stand Up To Cancer.
About the Stand Up To Cancer Initiative
Stand Up To Cancer (SU2C) – a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization – raises funds to hasten the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. Stand Up To Cancer was founded in 2008 by a group of women who had been profoundly affected by cancer to marshal the resources of the media and entertainment industries in the fight against it.
About David Good
David Good is a Reality TV personality and new author. His debut book The Man Code: A Woman’s Guide To Cracking The Tough Guy is an homage to a term he’s known to have coined, but one that he has come to define and understand since childhood.
Excerpts from The Man Code can be found at www.ManCodeBook.com.
Good is donating 5% of the proceeds of this book to Stand Up To Cancer. To help support David Good’s effort, and to purchase the book, please visit his site at www.mancodebook.com.
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David Good Media Contact:
Inna Shamis
AvantGarde Communications Group
732.385.1714
inna@agcomgroup.com
Stand Up To Cancer Media Contact:
Kristen Bothwell
Rubenstein Communications
212. 843.9227
kbothwell@rubenstein.com
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