REUSABLES AND ALTERNATIVES TO WRAPPING & BAGGING MAKING STRIDES, INSPIRING CONSUMERS TO GO GREEN FOR THE HOLIDAYS
BOBO Wrap & Lyziwraps Leading the Trend
Manalapan, NJ (September 23, 2010) – In the United States alone, an additional 5 million (an equivalent to 25% more garbage) tons of waste is generated during the winter holidays, according to the Clean Air Council. Four million tons of this waste is attributed to wrapping paper, shopping and gift bags. In an effort to minimize these astonishing statistics are two emerging leaders, BOBO Wrap and Lyziwraps.
The Stanford University Recycling Center adds, "if every American family wrapped just three presents in re-used materials, it would save enough paper to cover nearly 50k football fields." With that in mind, greener alternatives on how consumers can be gentler to the environment are crucial, particularly with the holiday season around the corner.
Dedicated to the production of top-quality merchandise that will encourage consumers to reduce unnecessary waste and be more environmentally conscious, both Lyziwraps and BOBO Wrap offer elegant reusable alternatives to paper and plastic.
Lyziwraps’ tubular fabric wrap is a wonderful alternative to wrapping paper. These adjustable wraps are easy to use and easy to pack. Like Christmas stockings they can be used over and over, every year. In fact these durable, washable wraps can be used all year long for any occasion. The company also repurposes obsolete marketing banners to create fashionable eco-friendly one-of-a-kind totes – a unique gift in itself.
BOBO Wraps, on the other hand, provide a different - but equally green - kind of solution for wrapping and carrying, inspired by the ancient tradition of “bojagi” (pronounced “BOH-jah-ghee). Based on an idea that originated centuries ago in Korea and Japan as a way to wrap and transport items before the widespread use of paper and plastic, BOBO Wraps have developed into a multi-functional personal accessory that is an alternative to traditional gift wrap, but can also be used as a purse, wine carrier, home décor and so much more. Echoing the spirit of the original bojagis, which were often made from leftover fabric, BOBO’s are made in the U.S.A. from carefully selected fabrics that already exist in the world.
Passionate about reducing nonessential waste in their own lives, and motivated by the astonishing statistics about the environment, entrepreneurs Jocelyn Childs (Lyziwraps) and Patricia Lee (BOBO Wrap) founded the companies with an intent to go green – to minimize waste, while maximizing design, functionality, reusability and sustainability.
“Lyziwraps is one answer to our quest to save time, energy and money while reducing our impact on the earth,” said Jocelyn Childs, Founder and CEO, Lyziwraps. “One-use-only paper gift-wrap and gift bags are a habit of the past.”
“When the mountains of holiday waste finally became intolerable for me, I began my quest to evangelize the ancient tradition of wrapping with fabric,” said Patricia Lee, Founder and Creative Director, BOBO Wrap. “This beautiful, simple and eco-friendly alternative to wasteful gift wrap has existed for hundreds of years - it just needed to be rediscovered.
Being sustainable and environmentally-friendly, BOBO Wrap and Lyziwraps are leading the trend of replacing paper and plastic with solutions that are eco-friendly, multi-functional, user-friendly and convenient.
For more information on this trend and the eco-friendly options available today, please visit www.BOBOWrap.com and www.Lyziwraps.com.
About BOBO Wrap
Launched in August 2008 by painter, designer and author Patricia Lee, BOBO Wrapping Scarf is the first American company to bring design, functionality and luxury to the ancient tradition of fabric wrapping.
The company is committed to offering the highest quality products while helping to reduce waste and protect the environment.
A stunningly fresh, earth-friendly and eco-luxe product, the BOBO Wrapping Scarf promises to multi-task itself into everyone’s heart.
Lee is also the author of "The Wrapping Scarf Revolution" – a beautifully photographed how-to book that showcases step-by-step techniques on how to wrap with fabric.
To spread the beauty and wisdom of wrapping scarves to everyone you know, please visit www.BOBOwrap.com for more information.
About Lyziwraps
What began as one clever middle school student’s “Innovation” competition at school in 2004, led to the inspiration of Lyziwraps – a timesaving, waste-saving alternative to paper gift wrap.
The company was later asked to convert a couple excess non-recyclable PVC vinyl promotional banners into tote bags. The dynamic graphics, durability and one-of-a-kind characteristic of each banner made them an instant hit. Today, civic institutions, ski resorts, film festivals and businesses are donating thousands of banners. Simultaneously the Patagonia Company donates thousands of pounds of excess webbing, which Lyziwraps sews together, breathing new life into high-quality materials otherwise headed to the landfill.
Armed with an undergraduate degree in Geology and a master’s degree in Architecture and Planning, CEO and Founder Jocelyn Childs combines her love of the environment with her design sense to create smart, refreshing, eco-friendly products.
For more information, please visit www.Lyziwraps.com.
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Media Contact:
Inna Shamis
973-610-7895
inna@agcomgroup.com
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