Max Challenges American Hamburger Industry

In the coming days, much of the world’s hamburger industry will be in Chicago for the international fast food fair, NRA Show 2016. In an open letter in Saturday’s Chicago Tribune, Swedish hamburger chain Max challenges the industry to begin its climate adaptation, and shows that doing so is also good for the bottom line. As noted at the Paris Climate Change Conference at the end of 2015, meat production has a major impact on our climate. “If we are part of the problem, we have a responsibility to be part of the solution” says Richard Bergfors, CEO of Max Hamburger Restaurants. “As a