Big Investors, Small Investors, All investors
by Marta Maretich A handful of visionary investors, social thought leaders, philanthropic organizations and foundations gave impact investing its start. These were typical early adopters, open to new ideas and confidant enough to take the risks necessary to find out if they worked. Now impact investing is beginning to prove its worth. Its reach is extending to include smaller investors on the one hand and large, mainstream investors on the other. Recent work by The World Economic Forum Investors Industries and ImpactAssets