Orange Culture Launch SS17 Lookbook

PRESS RELEASE - London, August 2016

LVMH Prize nominated menswear brand Orange Culture launch their SS17 lookbook - as seen exclusively in Wonderland Magazine. 

View the lookbook: Orange Culture SS17 Lookbook
View the Wonderland Magazine Exclusive: Orange Culture Exclusive


Exploring the themes of adolescent rejection, the Orange Culture SS17 collection is the union of both identity and rebellion, manifested in a playful yet provocative way.

The school uniform referred to as the catalyst of the inspiration, Orange Culture asked the question; if they had a uniform, what would it be? As ever, the pieces continue to push the preconceived boundaries of what the modern man should be - toying with feminine cuts constructed from a rich menu of linens, silks, organzas and coated cottons.

As with the collections before, fabrics are sourced locally to the Lagos based designer - helping to solidify their core brand beliefs for their first season at London Fashion Week back in June.




With an innovative approach to tailoring for the stylish contemporary man, Nigeria born Adebayo Oke-Lawal describes Orange Culture as ‘a movement rather than just a clothing line’.

Having shown at Pitti Uomo as well receiving a LVMH prize nomination, the brand has gained critical acclaim from prolific industry names, including the likes of Business of Fashion, Vogue & GQ Italia.

For all any enquiries regarding the Orange Culture SS17 Collection, please contact:

Lukas Grout | | +44 (0)20 3724 4177


About Us

At MAY, we hold the value of quality incredibly close to our heart. We believe good design is to be celebrated and we aim to build relationships with clients that feel the same. A French-English bilingual agency with the international network to match, we primarily focus on fashion, design, media and lifestyle - specialising in producing tailored pieces of work that are tonally and aesthetically consistent across multiple channels. Brand Partners include: . Fashion . Julian Zigerli (, Orange Culture (, De Gris (, Xu Zhi (, Michiko Koshino ( . Design & Lifestyle . Monologue London (, Klaus Haapaniemi & Co. (, Design Prize Switzerland (, Long and Waterson (, Matteo Cibic (