Press-Release: New Star in the Bitter Soda Firmament: Goldberg & Sons
Fireworks of gastronomic tools supports launch of high-class sodas
Crisp, tasty, different: The innovative beverage group MBG International Premium Brands GmbH, Paderborn, is storming the international bars with a new player in the bitter soda segment: GOLDBERG & SONS. The four very individual varieties – Bitter Lemon, Tonic Water, Ginger Ale and Intense Ginger – are inspiring restaurateurs, bartenders and customers with their pure premium taste and intense flavours. But GOLDBERG convinces most of all with its outstanding abilities as a standalone bitter soda.
Exclusively for professional caterers, all four varieties come to the table in the classic serving size of 200 ml from the 24 x 0.2 l glass returnable carton. For super-size enjoyment, the varieties Tonic Water, Bitter Lemon and Ginger Ale are also available in a 12 x 1.0 l PET carton.
GOLDBERG offers clear differentiation
The focus of the good flavour does not lie primarily in the ability to be mixed with spirits, but in the outstanding flavour potential as pure refreshment with a strong character.
For example, GOLDBERG Bitter Lemon has a fresh flavour of limes and, thanks to natural quinine, a strong bitter finish. The Ginger Ale combines the best natural ingredients to create a multifaceted, pure taste experience. Sparkling carbon dioxide and the light sharpness of fresh ginger round off this indulgence. Fresh citrus notes lend the Tonic Water a concise bitterness.
With its clear differentiation from the other three varieties, the focus of the fourth variety, Intense Ginger, is very clearly on mixing. The pure, intense taste of ginger with its corresponding sharpness is the highlight in such fashionable drinks as London Buck or Moscow Mule.
GOLDBERG refines mixed drinks
Mixing creates a balanced aromatic complexity. "In its interaction with a spirit, GOLDBERG delivers wholly new complex aromas. For example, the tonic water is not a means of "stretching" an excellent, high-percentage gin, but rather refining it, so that new facets can be conjured from the intense flavours," emphasises Sebastian Krellmann, Brand Manager for GOLDBERG.
Attractive gastronomic tools for optimal brand presence
GOLDBERG's launch is being marked by a fireworks of attractive gastronomic tools which, ranging from the classic coaster with serving recommendations to the high-quality black bowl as an XXL serving size for bottle service, leaves nothing to be desired. The bars will be fitted out with must-have speed openers, stainless steel bar caddies and characteristic bar mats, which together with the ice boxes ensure the Perfect Serve and an optimal market presence.
The innovative highlight of the GOLDBERG promotion portfolio is a tool especially for the dog, the guest's best friend. The GOLDBERG Dog Bowl is a statement of love for our four-legged friends and thus also offers the faithful companion the opportunity to enjoy fresh water.
An impression of the countless drinks that can be mixed, along with matching serving recommendations, can be found at goldberg-sons.com/drinks.
In case of a publication it would be great if you send me a digital copy of it. Many thanks in advance and best regards
Melanie Lange
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E-Mail: m.lange@ugw.de
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