McDonald’s offers online reservations in Sweden
For the very first time, McDonald’s offers online reservations. Selected restaurants across the country now offer guests the option to book a table and be waited upon - offering burger lovers an entirely new way of experiencing the new Maestro Classic gourmet burger. Starting tonight, September 22nd, dinner reservations are available for selected evenings.
Sweden is the first country in the world where McDonald’s will offer table booking service.
“We have a very exciting and tasty new premium hamburger coming to our restaurants, the Maestro Classic, so we wanted to give our most loyal customers a unique and memorable experience when they try the Maestro hamburger for the very first time. They’ve never had the opportunity to ‘book a table’ at their favourite restaurant in Sweden. With the new Maestro burger, we thought it was the right time to give them a chance to do so”, says Jeff Jackett Director of Marketing at McDonald’s Sweden.
Bookings can be made at more than 30 McDonald's restaurants all around Sweden. Parties will be served a two course meal with the new gourmet burger as the main course. Reservations are handled through Bookatable at www.bookatable.se/mcdonalds
“We provide reservation services for a wide range of food establishments, from neighbourhood bistros and local favourites to Michelin starred restaurants. It was a natural choice to team up with McDonald’s Sweden to help them launch this globally pioneering initiative, offering online reservations for a limited period of time. We want to encourage everyone to take this opportunity to experience the new gourmet burger in this special way,” says Jonas Carlén, Commercial Director at Bookatable Sweden.
Table booking is available from September 22nd for selected dates between September 25th and October 2nd.
Press images
Images are available to download at Flickr
For more information, please contact:
Press Office at McDonald’s Sweden: media@se.mcd.com
About McDonald's in Sweden
With around 220 restaurants from north to south, McDonald's is the leading restaurant in Sweden. Over 92 percent of the restaurants are owned and operated locally by self-employed. McDonald's in Sweden has about 12 000 employees and is the largest private employers of young people. We have a broad menu of more than 400 different meal combinations and serves only food of the highest quality with fast and friendly service in clean, modern restaurants. We are cooperating with LRF, Federation of Swedish Farmers and 1000 Swedish farmers. Read more on www.mcdonalds.se or follow us on Twitter, Facebook and Instagram.
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