Mediaplanet acquires Appelberg
Mediaplanet International has signed an agreement to acquire all of the shares in Appelberg, one of Sweden’s largest providers of content marketing. Appelberg is being sold by Stampen Media Partner, part of the Stampen Media Group. With the acquisition, two strong companies are creating a more comprehensive international customer offer and emerging as a world-leading content marketing company.Appelberg was founded 25 years ago and is currently one of Sweden’s largest channel-independent, one-stop-shop providers of content marketing. Based on its strong editorial tradition and high-quality,