MEDILL OFFERS ONLINE MASTER’S IN INTEGRATED MARKETING COMMUNICATIONS

Evanston, Ill., May 16, 2012 — Northwestern University’s Medill School has launched an online version of its highly regarded and top-ranked Master of Science in Integrated Marketing Communications (IMC) program. At a time when organizations of all kinds have an increasing need for people who can successfully develop and execute compelling, data-driven marketing strategies, IMC offers working professionals the opportunity to build these in-demand skills in a convenient and interactive online program. Students can apply to the program now, with classes beginning fall 2012.

Graduate-level study of integrated marketing communications began at Medill, where today’s IMC students study under the pioneering faculty of Integrated Marketing Communications. In an increasingly digital environment, Medill IMC emphasizes an analytic approach that enables students to use data to drive strategies, messages, and media decisions — and to build measurable strategies that grow brands. This deeper focus on marketing communications, plus the quantitative and qualitative skills taught, defines the key differences between the IMC program and an MBA program while preparing students to meet the increasing demand for these skills across multiple industries.

“Our faculty is excited to bring the IMC program to those working professionals who do not live in the Chicago area but who are looking for the opportunities an IMC education will bring them,” said Tom Collinger, Senior Director, Medill Distance Learning.

Medill IMC’s online format offers students the same faculty and rigorous and challenging course material as the on-campus formats. Both the online and on-campus programs offer students a thorough grounding in the methods of identifying the customer and stakeholder attributes that should be targeted by marketing communications programs; generating insights that lead to consistent, engaging, and actionable communications; doing research, analyzing complex data and extracting the information that will create powerful marketing and communications strategies; and incorporating social media into strategies that drive measurable results.

By utilizing the latest and most effective e-learning educational technology, the Medill IMC Online program offers flexibility and engagement with learning activities that can be completed independently as well as sessions that allow for interaction with faculty and fellow students in live lectures, discussions and presentations.

For more information on Medill’s Master of Science in Integrated Marketing Communications online program, visit www.medill.northwestern.edu.

About Medill

Medill was founded in 1921 and offers programs in journalism and integrated marketing communications. Medill is leading the way in training a new generation of multimedia journalists and integrated marketing communications professionals. The Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University is named after Joseph Medill, a newspaper man and former Mayor of Chicago.

About Northwestern University

Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth in a setting enhanced by the richness of Chicago. Applied in practice, discovery at Northwestern translates into ideas, products, and organizations that make the world a better place for all.

For more information:
Michael Dizon
Senior Director, Marketing
Medill
(847) 467-2961
michael.dizon@northwestern.edu  

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